5 fulfillment best practices that keep your customers happy

Acquiring new customers and increasing sales is usually the #1 focus for entrepreneurs. But there's also a ton of value in making the customer experience as memorable as possible, especially post-purchase. It can lead to higher customer loyalty, which on average is 10x more valuable to your business.

In this video, you’ll learn how to:

Build customer trust by accommodating returns and changes to orders in Shopify
Get products to customers faster with a ritualized and efficient fulfillment process
Increase customer loyalty by personalizing the experience

Hey there. We all know that running a business means spending a ton of time acquiring customers and making that first sale. But there's also a ton of value for your business in optimizing the post purchase experience. Loyal customers are five times more likely to purchase again and four times more likely to refer a friend to your store. That's why today I'm going to be sharing five Order Management and fulfillment best practices that you can use to level up your customer body experience.

Let's start with one of the most important ones. Make sure that your store has a return policy. Many buyers won't purchase a product unless they have the ability to return it. Having this option in place strengthens their trust with your brand and allows them to buy with confidence create a return policy that is clear fair and well communicated. And once you do receive a request to return a products manage that return directly in Shopify soon.

Keep all the details in one place to ensure that the return is properly processed. The next step is all about timely updates. Your buyer wants accurate updates from the time they place the order to when it's delivered. They expect to see things like your customer service info and the tracking information, which increases trust with your brand. But it also sets the expectation for the delivery time. Your Shopify store will automatically send email notifications to your customers at key moments in the shipping and fulfillment timeline.

And you can even personalize these notifications to match your brand. When checking out. You can also give the buyers the option to use the ShopApp a personal tracking app built by Shopify notifications like the order confirmation for example, gives the customer the reassurance that their order information is accurate not a tip number three accommodating order changes. It happens customers sometimes ordered the wrong products missing item in their card or simply just hit the Buy button too soon.

On top of having an awesome return policy giving your customers the option to make changes to the order after the purchase will improve their experience. And it makes for less returns. Saving you both time and money. Once you have the correct order details from a customer, you can easily edit the order before fulfilling it. In the Shopify Admin you can also save time and get your orders faster to your customers.

With the ritualized fulfillment process mail Order Management a healthy habits. If you can try to set aside the same time every day to review any outstanding orders maybe it's just for 30 minutes after lunch. Or it could even be a great way to start your day organized orders by priority. Whichever priority makes sense for your business, whether it's dates customer status or delivery method print shipping labels and order slips in bulk then set up an assembly line to pick packed stuff and label each product package as quickly as possible.

Once you're done, you can drop the packages off at your shipping provider or you can schedule to have them picked up. Last but not least, let's talk about personalizing the experience. A simple way you can do this is by adding a note to your customer thanking them for their purchase. You can even take this one step further by suggesting that they follow your brand on Instagram or even refer your business to a friend. If you apply these five tips to your fulfillment process, you'll really enhance your customer's experience and remember a happy buyer is a potential loyal customer, which is invaluable to your business.