Building relationships and driving sales through live chat

Live chat offers a low-barrier way to connect with your customers, build lasting relationships and drive more sales for your business. Adding a live chat option allows you to unlock a direct line to your customers and offer a personalized shopping experience.

In this video, you'll learn:

Why customers still prefer live chat to speak to brands.
How live chat can help you drive more sales.
How customer relationships can be strengthened through conversations.

[MUSIC PLAYING] With so many different ways to get in touch with a brand, shoppers still prefer live chat. And that's not hard to believe. Live chat combines the ease of sending an email with the swiftness of making a phone call without the wait times or the hold music. Hey there, I'm Samantha Ren��e. And today, we'll learn how offering live chat on your online store can help you build customer relationships and drive more sales for you this holiday season.

Shoppers still prefer live chat. Offering live chat is a great way to give shoppers a frictionless and easy way to get in touch with you. For first-time shoppers visiting your online store, having a Chat With Us button signals that you're there for them to answer any questions they might have along the way. And trust me, if they're a first-time shopper, they'll likely have a question or two for you. If you're looking for an easy way to add live chat to your store, check out Shopify Ping.

It's Shopify free live chat app that lets you manage customer conversations. Once you have Shopify Ping, you'll want to add messaging channels like Shopify Chat and Apple Business Chat so customers can easily message you on any page of your online store. Research has shown that customers who chat directly with a brand are three times more likely to convert than customers who don't, and have about 15% higher average cart value.

Live chat is so effective because it quickly gives the customer reassurance and helps to drive that final purchase decision. When a customer is shopping, they'll likely have a few questions from sizing to return policies. And these questions can be barriers to them making a purchase. That's why having an easy way to get in touch with a brand can instill confidence in your shopper.

You can also further guarantee a sale by providing personalized service and an exclusive discount to those you chat with. With Shopify Ping's messaging channels-- Shopify Chat and Apple Business Chat-- you're always one message away from your customers. Once these messaging channels are enabled on your store, chat items are visible on every page of your online store. So customers can get in touch with you whenever they need to.

And finally, live chat helps you build relationships with your customers and it can be a powerful way to recreate the in-person shopping experience. With Ping, you can easily access the products available on your store and link them to shoppers. This is a great way to provide tailored product recommendations if a customer is looking for a certain size or color. You can take the personalized shopping experience one step further with Ping by providing shoppers a custom checkout link to complete their purchase quickly.

These checkout links can include the products the customer wants, any exclusive discounts, and their preferred shipping rate. During busy shopping seasons, giving your customers an easy way to get in touch and ask questions can make a world of difference. And live chat is the best way to unlock the lines of communication with your customers. And best of all, Shopify Ping is a free and easy way to integrate live chat in your online store.