Product photography is one of the most important aspects of your business. In an increasingly visual world, we constantly double tap photos and get bombarded by ads. Your site has to immediately grab the eye of a visitor, and great product photos are essential. A mockup shows what your design looks like when it's on the actual product. Programs like Adobe Photoshop are used to simulate what it would actually look like in the customer's hands.
Remember, with print-on-demand, the product isn't even made until the customer clicks the "buy" button. But, we have to show them what they're buying. Thankfully, you've got some options when it comes to creating mockups. If you're savvy with Photoshop, you won't have any trouble putting together very high-quality product mockups. But if you're less technically talented like I am, well, there are still easy ways to make your products really stand out.
There are also a number of drag and drop mockup sites where all you need to do is upload your design and the site automatically places it on the product for you. In fact, most of the print-on-demand partners you'll find in Shopify's App Store automatically create the mockups for you anyways, it adds them to your product page and it publishes them to your store. But to truly differentiate your product and your business, you need powerful photography that goes beyond simply a product mockup.
You need a bit of magic. And let me tell you, I found that magic and it's called placeit.net. Place It is absolutely mind-blowing, where you can drop your design onto any of their photos or videos and immediately see your products on a real model and you didn't hear me incorrectly, I said video, too. That's right.
You can drop your design right onto the video and after a few seconds, you literally see your design on a real model in a real video. Technology is crazy and Place It's going to be the next level for your business. They do charge–either monthly subscription or one at a time, but I can't even explain to you how valuable high-quality product photography can be for your business.
I highly recommend using a mockup generator, and if you have a few more dollars to spend, Place It is a truly amazing product. Oh, and Place It also offers t-shirt design templates, too, where you can create your own custom designs. So in terms of creating your product mockup, you've got options. Either do it yourself with a load of different Photoshop tools and templates, or drag and drop websites, some of which are actually integrated into your print-on-demand partner.
Again, investing in good product photography is important when it comes to running an online store. It's worth paying a few dollars to get some high-quality images. You can even reuse a lot of those product images for your advertisements.
