Introduction to online marketing

Introduction to online marketing

In this video you’ll learn

ORGANIC TRAFFIC (SEO):

  • Free, long term strategy
  • Start your SEO by adding alt text to all of your images
  • Use the search engine preview section on each of your pages

SOCIAL MEDIA:

  • Free, long term strategy
  • Choose 1 platform where your ideal customer is active
  • Claim your social media handle before store launch

EMAIL MARKETING:

  • Free to start, long term strategy
  • Start collecting emails as soon as possible

PAID MARKETING:

  • Paid, short and long term strategy
  • Set a low daily budget to run a few ads for a month
  • Look at how the ads perform, and experiment regularly to see what works for your business

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