Lesson 2: How To Pick The Right Product
Course content (12 lessons)
Module 1: Introduction to Subscription Boxes
01 |Module 2: 4-Step Preparation Strategy Before Launching Your Subscription Business
02 |Module 3: Build Your Subscription Store
03 |Module 4: Build Your Subscription Store
In this lesson, you'll learn methods and tools to curate the right products for your subscription box. Plus, you will also get a better understanding of how to craft a compelling Product Story that makes your subscription box resonate with your target customers.
Resources:
McKinsey Research on Subscription Box: Thinking Inside The Subscription Box
Mentioned Subscription Businesses:
- Birch Box
- NatureBox
- Snacknation
Product Research tools mentioned in the video:
Box Design tools mentioned in the video: