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[MUSIC PLAYING] In addition to merchandising your products, your homepage can be leveraged to educate and support your overall brand. In this lesson, we'll use your customer profile sheet to fill in the blanks. Let's think about conversations you have with your customers. What questions come up pretty often? Is there something that frequently grabs your customer's attention and makes them care about your business?
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Use that information to populate the sections on your homepage. By imitating the natural flow of conversations you often have with your customers, you can use sections like mosaic or grids, rich text or image with text to build your story and brand and answer your customers' questions. Finally, an important aspect for content on your homepage is a call to action.
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Think of it as moving your customer from the awareness phase to the consideration phase in the customer journey. 70% of small business websites make the mistake of neglecting a call to action or a CTA on their homepage, such as viewing a particular collection, subscribing to a newsletter, or buying an item immediately. Don't fall into this trap.
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By giving your customers a clear call to action, you are connecting the dots between awareness and consideration. We really like how these stores have calls to action that link out to Evergreen content which helps build their brand and story. Mimo Chi has a link to a tour of their art, and Bearded Brothers links out to important values they prioritize for their product.