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[MUSIC PLAYING] The cart page is often underestimated. But you can maximize your revenue here. First tips, avoid single page cart. Instead, you can use a cart slider popping up from the right when actually a customer add to the cart a product. Let's have a look at one of the most successful B2C brand called Pura Vida. I'm here in their collection page right now.
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If I add to cart a product, look at their nice cart slider. They're going to suggest your related product. And with one click upsell or cross-sell, you can add the product to the cart. It's a great way to actually increment the average order value within the cart slider. Or let's take another example to my favorite brand, of course, because I work for them. It's called Kettle and Fire.
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Here we design a very nice and smooth cart slider. When the customer add to the cart a product, take a look, you will see a progress bar on top. More product you add to the cart, more milestone and price you unlock. For example here, if you add to the cart, like for example, six cartons, you are going to get 3% off. So the user, in this case, is going to be more willing to add extra product to the cart to actually unlock the next price.
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Or let's have a look at Chubbies, for example. This is a great example. When you add to the cart a product from Chubbies product page, they're going to show you all the things that you can get and you can unlock if you add to the cart more product. They are going to have free gift and special rewards. So they're going to show you the rewards, for example, you've got the 100 points, $5 off. This is a great example about how to increase average order value on the cart's page.