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Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)

Module 2, Lesson 4: Checkout

Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)

Module 2, Lesson 4: Checkout

Course content (20 lessons)

Module 0: Overview

Module 0, Lesson 1: The goal of the course 0:56

Module 0, Lesson 2: Why you need to have clear KPIs to scale1:00

01 |Module 1: What Really Matters

Module 1, Lesson 1: How much does it cost to acquire customers?1:38

Module 1, Lesson 2: The secret formula1:31

Module 1, Lesson 3: The KPIs that double your revenue0:35

02 |Module 2: How to Improve KPI #1 (Average Order Value)

Module 2, Lesson 1: What is the AOV?1:09

Module 2, Lesson 2: Product page1:34

Module 2, Lesson 3: Cart page1:47

Module 2, Lesson 4: Checkout1:35

Module 2, Lesson 5: Thank you page and post-purchase2:06

Module 2, Lesson 6: AOV for single product store0:56

03 |Module 3: How to Improve KPI #2 (Frequency)

Module 3, Lesson 1: What is the Frequency (F)?0:39

Module 3, Lesson 2: Subscription business model1:01

Module 3, Lesson 3: Email and SMS Automation1:22

Module 3, Lesson 4: Loyalty program1:30

04 |Module 4: How to Improve KPI #3 (Conversion Rate)

Module 4, Lesson 1: What is the Conversion Rate (CvR)?1:35

Module 4, Lesson 2: The 6 Cialdini Principles0:50

Module 4, Lesson 4: The Fogg Behavioural Model1:27

Module 4, Lesson 5: Conclusion and Next steps1:16

Module 0: Overview

Module 0, Lesson 1: The goal of the course 0:56

Module 0, Lesson 2: Why you need to have clear KPIs to scale1:00

01 |Module 1: What Really Matters

Module 1, Lesson 1: How much does it cost to acquire customers?1:38

Module 1, Lesson 2: The secret formula1:31

Module 1, Lesson 3: The KPIs that double your revenue0:35

02 |Module 2: How to Improve KPI #1 (Average Order Value)

Module 2, Lesson 1: What is the AOV?1:09

Module 2, Lesson 2: Product page1:34

Module 2, Lesson 3: Cart page1:47

Module 2, Lesson 4: Checkout1:35

Module 2, Lesson 5: Thank you page and post-purchase2:06

Module 2, Lesson 6: AOV for single product store0:56

03 |Module 3: How to Improve KPI #2 (Frequency)

Module 3, Lesson 1: What is the Frequency (F)?0:39

Module 3, Lesson 2: Subscription business model1:01

Module 3, Lesson 3: Email and SMS Automation1:22

Module 3, Lesson 4: Loyalty program1:30

04 |Module 4: How to Improve KPI #3 (Conversion Rate)

Module 4, Lesson 1: What is the Conversion Rate (CvR)?1:35

Module 4, Lesson 2: The 6 Cialdini Principles0:50

Module 4, Lesson 4: The Fogg Behavioural Model1:27

Module 4, Lesson 5: Conclusion and Next steps1:16

In this lesson you'll learn how to optimize your checkout page.

[INTRO MUSIC] Awesome. So your customers are ready to buy. They click on Add to cart, they move from the cart page to the checkout, and here they are. This is the last step before the Thank You page where you could try to increase the average order value, right? Then let's make it happen. If you have a Shopify plus account, you can customize the checkout and try to increase the average order value. Let's take a look at the nice example, Pura Vida again.
In this case with Pura Vida from the cart page, I'm actually going to checkout. Let's have a look. As you can see here on the right side, we are seeing actually two nice upsell where Pura Vida is trying to upsell me with two different products. And here because it's so simple and I'm already actually in the checkout page, I'm going to say, well, why not spend $4 more for a mystery bracelet. Click Add to cart, great.
I just increased my average order value. Isn't that beautiful? And you can do the same if you have a Shopify plus account, but if you don't have a Shopify plus account, you can try even something like expedite shipping, so you can maybe charge the customer more if they want faster shipping option. Meanwhile, if you have a Shopify plus account, I suggest you to upsell or cross-sell more of the same product.
So for example in this case, a T-shirt or a bracelet but with a very special discount to make the offer irresistible for your customer, and so increase your average order value.