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Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)

Module 2, Lesson 6: AOV for single product store

Increase Revenue and Grow your Business with 3 Key Performance Indicators (KPI's)

Module 2, Lesson 6: AOV for single product store

Course content (20 lessons)

Module 0: Overview

Module 0, Lesson 1: The goal of the course 0:56

Module 0, Lesson 2: Why you need to have clear KPIs to scale1:00

01 |Module 1: What Really Matters

Module 1, Lesson 1: How much does it cost to acquire customers?1:38

Module 1, Lesson 2: The secret formula1:31

Module 1, Lesson 3: The KPIs that double your revenue0:35

02 |Module 2: How to Improve KPI #1 (Average Order Value)

Module 2, Lesson 1: What is the AOV?1:09

Module 2, Lesson 2: Product page1:34

Module 2, Lesson 3: Cart page1:47

Module 2, Lesson 4: Checkout1:35

Module 2, Lesson 5: Thank you page and post-purchase2:06

Module 2, Lesson 6: AOV for single product store0:56

03 |Module 3: How to Improve KPI #2 (Frequency)

Module 3, Lesson 1: What is the Frequency (F)?0:39

Module 3, Lesson 2: Subscription business model1:01

Module 3, Lesson 3: Email and SMS Automation1:22

Module 3, Lesson 4: Loyalty program1:30

04 |Module 4: How to Improve KPI #3 (Conversion Rate)

Module 4, Lesson 1: What is the Conversion Rate (CvR)?1:35

Module 4, Lesson 2: The 6 Cialdini Principles0:50

Module 4, Lesson 4: The Fogg Behavioural Model1:27

Module 4, Lesson 5: Conclusion and Next steps1:16

Module 0: Overview

Module 0, Lesson 1: The goal of the course 0:56

Module 0, Lesson 2: Why you need to have clear KPIs to scale1:00

01 |Module 1: What Really Matters

Module 1, Lesson 1: How much does it cost to acquire customers?1:38

Module 1, Lesson 2: The secret formula1:31

Module 1, Lesson 3: The KPIs that double your revenue0:35

02 |Module 2: How to Improve KPI #1 (Average Order Value)

Module 2, Lesson 1: What is the AOV?1:09

Module 2, Lesson 2: Product page1:34

Module 2, Lesson 3: Cart page1:47

Module 2, Lesson 4: Checkout1:35

Module 2, Lesson 5: Thank you page and post-purchase2:06

Module 2, Lesson 6: AOV for single product store0:56

03 |Module 3: How to Improve KPI #2 (Frequency)

Module 3, Lesson 1: What is the Frequency (F)?0:39

Module 3, Lesson 2: Subscription business model1:01

Module 3, Lesson 3: Email and SMS Automation1:22

Module 3, Lesson 4: Loyalty program1:30

04 |Module 4: How to Improve KPI #3 (Conversion Rate)

Module 4, Lesson 1: What is the Conversion Rate (CvR)?1:35

Module 4, Lesson 2: The 6 Cialdini Principles0:50

Module 4, Lesson 4: The Fogg Behavioural Model1:27

Module 4, Lesson 5: Conclusion and Next steps1:16

Even stores that sell only one product can increase the AOV. There are different ways to do that, from creating bundles or offering different color/variations of the same products.

[MUSIC PLAYING] OK. OK. I know. What if you are selling only one product? Let's say that you're selling socks, for example. Here you still have the possibility to play with product variation, like different colors for different season. So you could try to cross-sell different styles of the same product. But you can also try to cross-sell gift card or make the customer purchase something for his friends or family.
Another option here are the bundles. You can bundle together different styles of the same product or even the same styles, but giving better discount if they purchase, for example, four instead of one. However, let's think about that. In the long term, investing in product development to create more products for your audience will become key for success and expansion.