Selling gift cards to grow holiday sales

Gift cards are a holiday classic, whether you’re the uncertain shopper or the recipient who is thrilled to pick out your favourite products after the holidays. This year, they’re available on all Shopify plans to help you navigate the uncertainty of the selling season.

In this video, you’ll learn how to:

Use gift cards strategically to help avoid selling out of popular products.
Make sure last minute shoppers are happy by selling digital gift cards, which ship instantly—and for free.
Add gift cards to your store and convert uncertain shoppers, even if they’re not sure of the best gift to give this year.

Gift cards are a great and easy way to help you make your selling season a success. No matter what your plans are or what gets thrown your way. Hi, I'm Rachel and I'm here to share four ways that selling gift cards can help you navigate high volume selling seasons like the holidays. Wouldn't it be great to keep making sales, even if you're sold out? That's where gift cards can help.

When a product sells out, you can add a link that direct shoppers to your gift cards. That way they don't leave empty handed. Even if the product they wanted is out of stock. Gift cards are an easy choice for uncertain shoppers. It's a classic holiday dilemma. What do you buy for that picky friend or family member? Selling gift cards on your store gives shoppers an easy win.

Since they're always the right size and the right color. 84% of gift cards are purchased by first time buyers for people who are browsing your store. As you know, every customer counts when you're growing your business. Over 60% of gift cards are deemed by someone other than the original buyer, meaning you have the chance to connect with not just one customer, but two. Plus digital gift cards ship immediately.

And for free. Shipping costs can add up and there are always going to be those last minute shoppers who don't account for shipping times. With digital gift cards, your customers get it immediately. That way, they have something in time for mom's birthday. To start selling gift cards, select products from the sidebar and click on gift cards.

Select sell gift cards and you'll be able to set up your gift card products, including a description and the denominations you want to sell. Once you're set up, choose the sales channels you want to sell your gift cards on and you're ready to start selling. As you use gift cards this selling season and beyond. Keep in mind that they are a little bit different than a physical product. You'll want to make sure you read up on how they impact your businesses, accounting, and what your legal obligations are.

As some places have restrictions on gift cards. Like whether or not you can set an expire date. When in doubt, make sure to consult an expert in your area and happy selling.

As you add gift cards to your store, we’re here to help answer some of the most frequent questions that might come up.
Start adding gift cards to your product selection.