Setting up an Abandoned Checkout with Shopify [10 minutes]

Course content (38 lessons)

An abandoned checkout (also called an ‘abandoned cart’) occurs when a customer adds an item to their cart and doesn’t follow through with a purchase.

Setting up Abandoned Checkout on Shopify is the equivalent of a quick win. By making this small change, you could recover potential sales. In Module 3, you’ll learn how to customize your Abandoned Checkout message.

✅ Once you’re set up, head to the next lesson to have some fun with two quickstart assignments focused on email marketing.

[MUSIC PLAYING] In the world of buying and selling companies, you know what investors want more than anything else? A quick win. You acquire a company like Karmaloop or Auto Anything, . The absolute best thing you can do is deliver a win in 90 days you know where I look first for a win? Abandoned cart campaigns. Why? Because they work essentially overnight. It's the closest thing to a quick win that exists in e-commerce.
I'd like to walk you through one here so you get an immediate quick win from this course. We can build on that win later in other modules. Between 60% to 80% of people abandon their cart before checking out. You'll learn more about why this happens and the impact on your business in the course. Though for now, I want to help you get this set up quickly to start winning back customers today. Now I'm going to show you how to set up a basic abandoned checkout campaign in your store.
Here's our Shopify Admin. Abandoned Checkout is located under Settings. You click on Settings. And then you click on Checkout. Scroll down to the bottom. You will find a section called Abandoned Checkouts. And Shopify makes it very easy. You just want to toggle this checkbox on.
And Shopify will begin sending automated checkout abandonment emails to anyone who abandons a checkout. We've created a basic abandoned checkout email here. And we are going to enhance that and build it out in your email software in Module 3. Now here's a view from a live Shopify store. If you go under Orders, I want to show you what you're going to see.
There's this section called Abandoned Checkouts. Here you can see just how many carts have been abandoned for this store. These are all the abandoned checkouts over, I guess, the past week or two. And you can see here the ones for which Shopify has sent out an abandoned cart checkout email and then the status as to whether that particular customer completed their transaction or didn't.
But you can see just the extent of the abandoned checkout issue that a lot of stores suffer from. After an email sent, the check out will be considered recovered only if the customer clicks the recovery link and completes the checkout. If a customer completes an order by returning to the website without using the Checkout Recovery link, then the abandoned checkout won't be marked as recovered in Shopify.
Congratulations. You've now set up a very basic Abandoned Checkout Campaign. [MUSIC PLAYING]

Setting up an Abandoned Checkout with Shopify [10 minutes]

Course content (38 lessons)

Overview

01 |Get Started with Email Marketing

02 |Create Your Welcome Series

03 |Optimize Your Shopify Store

04 |Grow Your Email List

05 |Measure What Matters with Email Analytics

06 |Advanced Email Strategy