What is Off-Site SEO?

Course content (16 lessons)

Welcome to Module 5 – the final module in the course!

So far, you’ve set yourself up for long-term success with Google Analytics and Google Search Console, created your keyword research list, and optimized your on-site SEO.

Now it’s time to focus on increasing traffic to your store with off-site SEO.

✅ Watch and learn the value of off-site SEO, and the importance of improving your domain authority.

[MUSIC PLAYING] Welcome to module 3, the final module in the course. So far, you've discovered your keywords and optimized your on-site SEO. Now it's time to focus on off-site SEO. By the end of this module, you'll understand what off-site SEO is and four proven strategies to improve your search ranking, So what is off-site SEO?
Off-site SEO refers to any kind of search engine optimization that takes place not on your website. The most important part of off-site SEO is called link building. The overall idea with link building is that you want other websites to link to your website. When someone links back to you, it's like a vote of confidence that you're providing value and Google can see that your website is worth ranking.
This actually comes from how academic papers are written. If the same paper or study is reference to over and over again, it's generally seen as a distinguished piece of work and well-respected in its community. External linking for SEO works the same way, and it's quantified with something people in the SEO industry refer to as domain authority. The more links you get, the higher your domain authority is.
The higher your demand authority is, the easier it is to rank for relevant keywords. The truth is, there are hundreds of strategies for link building. But in this module, we're going to focus on four. This will be a great starting point. The four link building strategies you'll learn are guest posting, getting press, product reviews from influencers, and brand reclamation.
Now that you understand the importance of off-site SEO, let's head to the next lesson to learn four of my favorite link building strategies to improve your search ranking. [MUSIC PLAYING]

What is Off-Site SEO?

Course content (16 lessons)

Overview

01 |SEO Set-Up

02 |Keyword Research

03 |On-Site SEO

04 |Off-Site SEO