Your Marketing Strategy For Long Term Success

Course content (19 lessons)

Should you chase trends for a quick buck, or build a long lasting, sustainable, profitable business? In this lesson, we’ll teach you how to connect with your audience and develop a plan for long term success.

[MUSIC P LAYING] Can you make sales on day one after launching your store? Heck yeah. But-- a big but-- you should be more concerned with building a reputable lasting business than just making a quick buck. Many gurus will teach you to launch a million designs and just chase the popular one off gimmicky t-shirts, but I believe that lasting success and profitability is created through building value relationships and connection with your audience.
And let's be real, people need and crave genuine connection. When thinking about your long term marketing strategy, ask yourself, how can I serve my audience rather than how can I get them to buy t-shirts? If you want the real truth, the big money isn't made from making a sale from a Facebook ad. The big money is made in the second, third, and fourth sale and beyond.
Your goal should be to get people onto your email, text, or messenger lists where you can then get to know them and build a relationship that gets them to come back and buy again and again and again. There's a saying out there that second money is always easier than first money, and it's absolutely true. In fact, statistics show that acquiring a first time buyer is up to five times as expensive as getting someone to purchase a second time.
Once your customer knows your brand and feels connected, they'll continue to buy from you. So focus on the connection and building rapport with your customers, and the sales will follow.

Your Marketing Strategy For Long Term Success

Course content (19 lessons)

Module 1: The Foundations of Your New T-Shirt Business

01 |Module 2: How to Use Print on Demand

02 |Module 3: How to Design Successful T-Shirts

03 |Module 4: How To Market And Sell Your T-Shirts

04 |Recap of the Course