Your Theme as a Storefront

Course content (19 lessons)

Your customers’ impression of your site is made almost immediately! With that narrow window, your theme can take on some of the heavy lifting, but the content you pick will need to work for your customers. We’ll get into the specifics of how you can navigate and select what is front and center.

[MUSIC PLAYING] It takes 0.05 seconds for users to form an opinion about your website. This determines whether they'll stay or leave. Design is key to keeping your customers around. Now that you have a reference for how your customers think and what they're looking for, let's dive into your theme settings. In this module, we'll cover how your homepage is your first chance to make a strong impression during the awareness and consideration phases of the customer journey.
Then we'll provide you with resources to make sure that maintaining your theme is easy down the road. One of the best ways to understand how to get the most out of your homepage is to draw a parallel between your online store and a brick and mortar store. By recreating in-person experiences on your homepage, you can build a welcoming and helpful environment for your customers from the get-go.
Start by imagining the different types of conversations and interactions you would have with your customers in person. If you have a brick and mortar store or have sold at markets, how do you greet them and show your personality? How do you show them your highlighted products? How do you help them navigate the store? How do you show your branding to give them a cohesive experience?
If you haven't sold in-person yet, don't worry. Reflect on the shopping experiences you have personally appreciated, especially if they match your brand and customer's needs.

Your Theme as a Storefront

Course content (19 lessons)

Overview

01 |Think like a Shopper

02 |First Impressions

03 |Browsing

04 |Sales pitch

05 |Making the Sale

06 |It’s Alive!