Create a personalized discount strategy

A personalized discount strategy can help drive sales, build customer relationships, and increase your customer retention.

Today you’ll learn 4 ways you can use your customer data to create a personalized discount strategy.

1. Next purchase discount is an effective way to strengthen customer retention. You could add a discount code to your Order Confirmation emails, encouraging new customers to buy with you again. Or add a free gift card right to their cart to use on their next purchase.

2. Reactivate customers who haven’t purchased in a while. Treat these customers with extra care, especially if they haven’t been opening your emails. For some, just one personalized email offer with a lucrative discount is all they need to come back and buy from you.

3. VIP offers for repeat buyers gives your most valuable customers a great reason to return. Personalized emails with exclusive VIP discounts make your top-tier customers feel appreciated, valued, and excited to purchase again.

4. Celebrate important moments, like birthdays or their first-purchase anniversary. Sending personalized discounts based on customer data helps you connect with your customers and encourages them to come back and buy from you again and again.

Think about adding a next purchase discount in your Order Confirmation emails to thank customers for making a purchase and encourage them to buy again.

A tool like Shopify Email let you seamlessly set up personalized emails, straight from your Shopify store. This further incentivizes your customers to stay loyal.