Get more from your ad spend with A/B testing

Get more from your ad spend with A/B testing

This tutorial teaches you how to get more from your ad spend with A/B testing.

  • Create a budget. The recommended ad budget for small businesses is between $300-$500/month. But make a budget that works best for your business.

  • Create your ads and decide what you’ll actually be testing. Ultimately you’re making small changes to each ad to figure out which ad captures your audience’s attention and has a greater Return On Investment.

  • Run your ads on a platform of your choice. Like Facebook, Instagram, or Google Ads.

  • Analyze your data. Check your insights or analytics to see which ad has better impressions, engagement, click through rates or conversions.

More tutorials for brand and marketing

Thumbnail preview about Create a personalized discount strategy3m
Tutorial • Mar 30

Create a personalized discount strategy

Thumbnail preview about Marketing campaigns in Shopify4m
Tutorial • Jan 27

Marketing campaigns in Shopify

Instructor image2m
Tutorial • Dec 4, 2020

How to get journalists and bloggers to write about you

Thumbnail preview about How to budget for influencer marketing3m
Tutorial • Dec 4, 2020

How to budget for influencer marketing

Instructor image3m
Tutorial • Dec 4, 2020

6 free marketing tactics you can start today

Instructor image4m
Tutorial • Dec 4, 2020

3 key pillars of paid marketing

Instructor image3m
Tutorial • Nov 17, 2020

3 proven strategies to help you scale your business

Thumbnail preview about How to turn a customer avatar into audience1m
Tutorial • Oct 28, 2020

How to turn a customer avatar into audience

Thumbnail preview about How to create the customer avatar2m
Tutorial • Oct 28, 2020

How to create the customer avatar

Thumbnail preview about How much you should spend on advertising2m
Tutorial • Oct 28, 2020

How much you should spend on advertising

Thumbnail preview about Core principles of advertising2m
Tutorial • Oct 28, 2020

Core principles of advertising

Thumbnail preview about Common early marketing mistakes2m
Tutorial • Oct 28, 2020

Common early marketing mistakes

Thumbnail preview about Introduction to online marketing7m
Tutorial • Oct 28, 2020

Introduction to online marketing

Thumbnail preview about How to set up your home photography studio3m
Tutorial • Oct 28, 2020

How to set up your home photography studio

Thumbnail preview about White background photography2m
Tutorial • Oct 28, 2020

White background photography

Thumbnail preview about The impact of better product photography2m
Tutorial • Oct 28, 2020

The impact of better product photography

Thumbnail preview about Creating a logo with Hatchful4m
Tutorial • Oct 28, 2020

Creating a logo with Hatchful

Thumbnail preview about Designing your business’ logo1m
Tutorial • Oct 28, 2020

Designing your business’ logo

Thumbnail preview about Naming your business2m
Tutorial • Oct 28, 2020

Naming your business

Thumbnail preview about How to choose your business’ name1m
Tutorial • Oct 28, 2020

How to choose your business’ name

Thumbnail preview about How to create a moodboard5m
Tutorial • Oct 28, 2020

How to create a moodboard

Thumbnail preview about How to create your brand foundation5m
Tutorial • Oct 28, 2020

How to create your brand foundation

Thumbnail preview about Email marketing strategies for high volume sales periods5m
Tutorial • Oct 16, 2020

Email marketing strategies for high volume sales periods

Thumbnail preview about Marketing tools for holiday selling4m
Tutorial • Oct 9, 2020

Marketing tools for holiday selling

Thumbnail preview about Selling globally to maximize holiday sales2m
Tutorial • Oct 1, 2020

Selling globally to maximize holiday sales

Instructor image9m
Tutorial • Sep 2, 2020

How to communicate your brand through the screen

Thumbnail preview about Connect with content marketing4m
Tutorial • Jun 18, 2020

Connect with content marketing

More tutorials for featured tutorials

Thumbnail preview about 6 ways to grow your email, chat, & text subscribers4m
Tutorial • Mar 30

6 ways to grow your email, chat, & text subscribers

Thumbnail preview about Cross promotion on social media3m
Tutorial • Feb 24

Cross promotion on social media

Thumbnail preview about SEO for beginners3m
Tutorial • Feb 2

SEO for beginners

Thumbnail preview about Increase your order value by cross-promoting products4m
Tutorial • Jan 27

Increase your order value by cross-promoting products

Instructor image3m
Tutorial • Dec 14, 2020

Create a landing page that converts

Instructor image3m
Tutorial • Dec 4, 2020

Enhance the shopping experience with personalization

Instructor image2m
Tutorial • Dec 4, 2020

How to get journalists and bloggers to write about you

Instructor image3m
Tutorial • Dec 4, 2020

6 free marketing tactics you can start today

Instructor image4m
Tutorial • Dec 4, 2020

3 key pillars of paid marketing

Instructor image3m
Tutorial • Nov 17, 2020

3 proven strategies to help you scale your business