Engage your customers with non-product pages

While your product pages will likely attract the majority of your traffic, you need to think about the other information your customers might be looking for.

This video talks about why crafting engaging pages is important for your business and how you can set them up.

• Determine what info your customers want to see. Is it an About Us page? A simple FAQ write up? Or maybe you need to give clear directions to your hard-to-find location with a Contact Us page?

• Think about how your customers will find this info. Your Contact Us, FAQ, or another page could be the first or only page they see on your website, so make sure there’s value there.

• Determine what value your pages are bringing. Think about what’s most important for your customers to know so you can craft a clear and compelling page that serves their needs.

Tips to format your pages:

• Include header text. Using headers gives a hierarchy to the information on the page. A good rule of thumb is to use an H1 header for your page topic and H2 subheadings to break up page content.

• Include a Call-to-Action (CTA). A strategic CTA can help guide your website visitors through the buying journey and significantly increase your conversion rates.

• Deliver the relevant information above the fold. Put the most important information at the top of your website, or above the fold, so that it’s visible on the page without having to scroll.

• Keep the design easy on the eyes. Make sure your pages are laid out in a way that moves naturally with the eye. And it should be easy to read. Break up big blocks of text into digestible pieces as generally, most customers will be viewing your site on mobile.

• Don’t shy away from those “additional elements'' like embedded forms, links to other pages on your website, PDF downloadables, photos or videos. Adding these details to your pages makes it easier for your customers to find what they’re looking for.