Lesson 1: How to Disrupt New Industries to Expand Your Reach and Grow

Course content (3 lessons)

Once you've started to disrupt an industry, you may continue to notice opportunities in different industries to spread your message and impact customers. Debbie shares how she went from the toy industry to video games (and beyond).

Thank you for taking the course! To learn more about Debbie's business GoldieBlox to go https://goldieblox.com/!

[MUSIC PLAYING] I think that the video gaming industry is really ripe for disruption for content for girls. The same insight that I had for GoldieBlox and kind of appealing to girls through role models, and narrative, and storytelling, and kind of meeting them where they are, and kind of offering them play opportunities that match more of the way that girls like to play.
And we've done that now in toys and apps. We're about to do it in animation. And next, I would love to do it in video games because I see so many video games. And I now see what's happening in VR and AR, it's being built by a lot of male engineers. And gosh, if only there were more women involved in that industry, they would be coming up with play experiences and entertainment experiences that really, really appeal to girls as well.
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Lesson 1: How to Disrupt New Industries to Expand Your Reach and Grow

Course content (3 lessons)

Module 1: Challenge Conventional Wisdom

01 |Module 2: How to Breakthrough Tough Times

02 |Module 3: How to Disrupt an Industry