Wholesale ecommerce

Wholesale without the hassle.

Sell to your B2B customers through a self-service online experience.

Let’s talk

Wholesale channel

Expand into the biggest online market.

Shopify Plus’ wholesale channel gives scaling brands an easy way to expand into the booming B2B market.

Whether you’re simply trying to keep up with the demand of inbound wholesale orders or actively tapping into B2B selling for the first time, you’ll be able to set up a responsive wholesale store with your current branding, no development or coding needed.


Automate wholesale from signup to checkout.

With wholesale-specific pricing, automated account signups, and order review controls, you’ll spend less time fielding wholesale orders over the phone and email, and more time driving your business forward.

  • Create custom pricing, percentage discounts, and volume-based pricing for customers or groups
  • Automate and review wholesale customer signups
  • Allow customers to purchase, track, and reorder products
  • Review wholesale orders before invoicing
  • Create custom pages like FAQs, policies, and terms

Simplified setup

Quick and easy account setup.

With Shopify Plus, you can use your existing product, inventory and customer data to create a password-protected store for your wholesale customers in just minutes.

  • Manage your B2B and D2C orders in one central place
  • Sync inventory, orders, and customers with your existing Shopify store
  • Set minimum, maximum, and quantity increments by product or variant
  • Apply minimum purchase amounts storewide or by customer
  • Integrate the systems your business depends on, including your 3PL, OMS, ERP, and CRM

Find out how the wholesale channel grows your business.

Easy setup and order management

Launch with your existing products and start selling in minutes.

Self-service buying experience

Give customers the service they expect with personalized products, pricing, and online payment.

Higher order value and volume

Sell directly to wholesale buyers like resellers, retailers, and white-labelers.

Deliver an automated wholesale experience at scale.

Let’s talk