[MUSIC PLAYING] So let's get to the designer mindset. As an entrepreneur, you have to wear a lot of hats-- marketers, product developers, customer service, reps, and writer just to name a few. Design may not be the reason why you got into entrepreneurship, though it's an important aspect to build your ecommerce company. I'd like to get you started on the initial design for your store by creating a mood board.
A mood board is a collage of ideas, images, colors, fonts that will serve as inspiration for creating your Shopify store. This will be helpful for designing your store when you do it yourself or even if you try to outsource your design, it's very important since a designer may ask you for a mood board or a brand guideline. When I work with clients, this is a great place to get started and understand their online vision for their online identity.
You can create a mood board on a large billboard at home or digitally. You can use Pinterest or even Google Docs, but I highly recommend trying out a tool called Boards by a company called InVision to start collecting your visual inspiration. It's a free and fantastic tool to see all your design inspiration come to life. So start taking screen grabs of fonts, colors, imagery, navigation, copy, product pages, that inspire you to add to your mood board.
I want you to take some time to do this before getting too deep into the principle of design. This will help you discover the type of imagery product, photography, copywriting, and overall designs that will spark inspiration for your store. I recommend finding between 5 to 10 images just to get started. We have a whole lesson on breaking down your mood board and learning from it.
So the sooner you get started, the more valuable that lesson will be. So have some fun with it right now. Once you create your mood board, head to the next step where we'll learn more about Shopify themes, which you'll use to design your store. [MUSIC PLAYING]