Deliver a Customer Experience Worth Remembering

Your online storefront creates the foundation for how your customers experience your brand and products. By building out a strong customer journey that accounts for a range of experiences from bad to good, you can take control of that foundation and build trust. In this course, you'll consider the customer journey as a whole, then zoom in on how you can use the information to set up your theme. This will allow you to create the best experience for your specific customers.

Here's a snapshot of what you will learn in the course:

• Understanding your customer and their needs to help leverage any theme
• Confident site evaluations through the eyes of customers will improve each phase of the buying process
• Resources to log important information to speed up theme maintenance, improve consistency, and create timelines for routine audits, updates, and evaluations

By connecting the theme sections to real experiences your customers go through, you’ll be able to maximize any theme to suit your customer’s needs.

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