Find your niche and product-market fit
If you don’t have a product to sell yet, finding the right product can be challenging. When deciding what to sell, consider narrowing your store’s focus to a niche.
What is a niche and why does it matter? A niche is all about finding your focus. It’s a specified segment of the market for a particular kind of product or service.
Marketing is all about telling your story, what your business is about and why it’s special. Connect with your ideal customer and position your brand as the expert in your niche by speaking to their unique pain points.
Choose a niche. Your own personal interests, and hobbies, are a great place to start. The more engaged you are in your niche, the easier it will be to authentically convey the value of your business to your audience.
Google Trends is a great tool to see if other people are also interested in the same niches. You can use this data to create a profile of your ideal customer. The more you know about your customers, the more effectively you’ll be able to sell to them.
The bestsellers section of the online retailers in your niche is your next stop. You could also check out a dropshipping app like Oberlo.
Still need inspiration? If you’re still not sure which products might fit into your niche, social media can also be a great tool!
