Lesson 2: Discover ways to stop cart abandonment before it occurs

Course content (10 lessons)

Addressing fears that customers may have before they abandon their carts allows you to not only increase your chance of a conversion but may also increase the odds you’ll have a loyal and repeat customer.

In the last lesson, we talked about what to do when someone abandons their cart. In this lesson we’ll talk about things you can do to intervene before the visitor abandons their cart and some causes of cart abandonment that are fairly common across all types of e-commerce sites. By proactively addressing fears or concerns of your visitors, you can prevent cart abandonment from even occurring in the first place.

[MUSIC PLAYING] In the last lesson, we talked about what to do when someone abandons their cart. Now let's talk about things you can do to intervene before the visitor abandons their cart. Let's say you have a store that sells car parts. From watching the sessions or looking at your store analytics, you see people are bouncing from your cart pages at around the 30 or 40-second mark.
So what can you do in that time leading up to the abandonment to get them to convert? Well, a great place to start is by addressing some causes of cart abandonment that are fairly common across all types of e-commerce sites. For example, they might be anxious about whether the part they are purchasing fits the make and model of their vehicle. But if you offered free returns, it would make their likelihood of purchasing much higher.
You might be leery of offering free shipping because you're worried people will buy a bunch of parts and then want to return them. But you'll be pleasantly surprised to learn that on average, 70% of customers will never return their purchases. Or the customer might be worried about shipping costs. According to a recent study from SAP, higher than expected shipping costs are the number one cause of abandonment for stores.
So finding a way to address these concerns about returns, and shipping can be a great way to prevent the visitor from abandoning their cart. You can even create a time-based trigger to provide information about your return policy or offer free shipping when someone appears to be lingering on the cart page. By addressing fears that customers may have before they abandon their carts, you're not only increasing your chance of a conversion, you may also be increasing the odds you'll have a loyal customer.
In fact, a recent study found that 92% of customers will buy something again if returns are easy. [MUSIC PLAYING]

Lesson 2: Discover ways to stop cart abandonment before it occurs

Course content (10 lessons)

Overview

01 |Module 1: Ways to Discover What Visitors Want to See

02 |Module 2: If they Don’t See It, They Can’t Buy It

03 |Module 3: Stop ‘Em in their Tracks Before they Abandon their Cart

04 |Module 4: Newbie and VIP Visitors: Understand Both to Grow Sales