Lesson 2: How to find your most valuable visitors so you can attract more just like them

Grow your Sales by Understanding Visitor Behavior

Lesson 2: How to find your most valuable visitors so you can attract more just like them

Course content (10 lessons)

Wouldn’t it be great if you could snap your fingers and instantly all of your customers looked just like your best customers? The ones who had high cart values and made repeat purchases?

In this lesson we will uncover ways to find common behaviors and characteristics of these high value customers so you can attract more just like them. Knowing things like the geographic regions that produce your most valuable customers or whether customers are more likely to purchase after talking to a live chat operator can help you refine your business strategies to grow your sales.

[MUSIC PLAYING] Wouldn't it be great if you could snap your fingers, and instantly, all of your customers look just like your best customers-- the ones who had high card values and made repeat purchases? It takes a little more effort than snapping a finger, but you can find out common behaviors and characteristics of these high-value customers so you can attract more just like them.
Using a conversion funnel, you can drill down into the characteristics of just those people who add an item to their cart. In this example, you can see information about the source those visitors came from like social media or Google PPC. You can also see the geographic region these visitors came from. Knowing this, you can refine your marketing campaigns geared towards customer acquisitions to focus more on customers coming from these traffic sources or geographic regions.
Or you might notice that your high value customers might have more interactions with your live chat operators. So you might decide to increase your live chat availability or hire another person to extend your ability to reach more customers. [MUSIC PLAYING]

Lesson 2: How to find your most valuable visitors so you can attract more just like them

Course content (10 lessons)

Overview

01 |Module 1: Ways to Discover What Visitors Want to See

02 |Module 2: If they Don’t See It, They Can’t Buy It

03 |Module 3: Stop ‘Em in their Tracks Before they Abandon their Cart

04 |Module 4: Newbie and VIP Visitors: Understand Both to Grow Sales