Lesson 2: Engage with your customers in real time to find opportunities to grow sales

Grow your Sales by Understanding Visitor Behavior

Lesson 2: Engage with your customers in real time to find opportunities to grow sales

Course content (10 lessons)

This lesson is about understanding how to help your visitors when they need it most. In earlier lessons we talked about what people were doing when they were previously on your site. In this lesson we’ll talk about what to do when people are on your site now.

For first time visitors, being there to answer their questions with live chat can make a huge difference in their likeliness to convert. Another great way to gain a better understanding of your customers and improve their experience is by asking them what they’re most interested in through on-site surveys.

[MUSIC PLAYING] This lesson is about understanding how to help your visitors when they need it most. In earlier lessons, we talked about what people were doing when they were previously on your site. In this lesson, we'll talk about what to do when people are on your site now. The easiest way to do this is by live chat. A chat session is an easy, quick way to have a real-time dialogue with a visitor and to establish a real, even emotional connection with your customer.
For first time visitors, being there to answer their questions can make a huge difference. Whether you're answering their questions about your sizing charts, like do your jeans runs small or are they true to size? Do you recommend customers' size up from their usual size? Or perhaps you follow a European sizing. Helping your customers navigate your site creates a connection that really matters. Another great way to gain a better understanding of your customers is by asking them what they're most interested in.
You can do this through on site polls and surveys. Here's an example of a Shopify store that use polls to find out exactly what its visitors were most interested in. My Bait Shop has hundreds of 'skews' but they wanted to know which types of products were of most interest to their customers. The store sells vintage and new fishing lures. They created a simple pole to ask visitors, which types of lures they were most interested in purchasing.
After reviewing the poll results, they learned their customers were more interested in vintage lures. Because of this, they were able to feature these products more prominently on their home page and update their inventory to include more vintage lures. This simple interaction, which may have only taken a minute, is another way you can create an emotional connection and feeling of delight for your customers.
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Lesson 2: Engage with your customers in real time to find opportunities to grow sales

Course content (10 lessons)

Overview

01 |Module 1: Ways to Discover What Visitors Want to See

02 |Module 2: If they Don’t See It, They Can’t Buy It

03 |Module 3: Stop ‘Em in their Tracks Before they Abandon their Cart

04 |Module 4: Newbie and VIP Visitors: Understand Both to Grow Sales