Lesson 2: How to provide a great user experience

Course content (10 lessons)

Just like where people are coming from to find your store, the technology they’re using to access your store can determine whether or not they’ll have a successful visit that leads to a conversion.

In this lesson, we’ll explore the difference in experiences between visitors coming into your store from a mobile phone, tablet or desktop. You may be surprised to discover how different their experiences can be. We’ll walk through ways to optimize the experience to increase user engagement and increase their likelihood to convert, regardless of what device they’re using to access your store.

[MUSIC PLAYING] Just like where people are coming from to find your store, the technology they're using to access your store can determine whether or not they'll have a successful visit that leads to a conversion. If you've never reviewed the difference in experiences between visitors coming into your store from a mobile phone, a tablet, or desktop, you may be surprised to discover how different their experiences can be.
If you watch a session recording of a desktop visitor compared to a mobile visitor, you can see some specific differences in the user experience these visitors are having. A session recording is essentially like having a DVR for your website. It gives you the ability to see a reenactment of how a visitor behaved on your site. This is done anonymously and can allow you to see what a visitor is doing on your store.
In this session recording, we can see the desktop experience for this Shopify store looks pretty great. They have clear navigation options and everything is straight forward. You can see they have a featured product section that has some nice visuals that really draw the visitor in. But if we switched to the view from the perspective of someone browsing from their mobile phone, we can see things don't look quite as great.
Elements are overlapping, causing friction, and ultimately causing a visitor to abandon their cart and leave your site. Now that you can see the differences in experience for mobile visitors compared to desktop visitors, you can redesign those elements that are creating a poor and frustrating user experience. Or perhaps, look into using a different Shopify theme. You might not have realized before that someone on a tablet could be having a wildly different experience on your store than someone on a mobile phone.
But now that you know how to see what their experience is, you can make sure that any visitor to your store regardless of the type of device they're using, has a great experience. [MUSIC PLAYING]

Lesson 2: How to provide a great user experience

Course content (10 lessons)

Overview

01 |Module 1: Ways to Discover What Visitors Want to See

02 |Module 2: If they Don’t See It, They Can’t Buy It

03 |Module 3: Stop ‘Em in their Tracks Before they Abandon their Cart

04 |Module 4: Newbie and VIP Visitors: Understand Both to Grow Sales