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[MUSIC PLAYING] It's a very exciting moment in your entrepreneurial journey. It's time to decide on your company name. And then once you've done that, it's time to claim your space on the internet and buy your domain. Afterwards, you'll develop a logo, a key component to your brand identity. So let's get back to naming your business. A memorable impactful name for your business is an important step in creating a valuable brand, though it can definitely be challenging to come up with the perfect name.
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There are a few ways you can approach naming your business. You can use a suggestive word or metaphor, like Buffer, describe it literally, like The Shoe Company, alter a word by removing letters, like Tumblr, combine two words, like Pinterest, which is "pin" and "interest," or Facebook, which is "face" and "book," or create an acronym, like BMW. When we chose a name for our business, we held a brainstorming session with a few family and friends.
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We made sure that they knew the core element that we were looking to communicate through our name. In our case, it was authenticity. So after the brainstorming session, we had a few names short-listed. We went through all of them and did some research to find out if any of them were already taken. Ultimately, we landed on Jaswant's Kitchen because it communicated our story, which is our mom's name. Even though the name is a bit tough to say, we liked it because it was true and it sounded authentic, which we thought would really resonate with our ideal customer.
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Naming your company is a very personal journey, so it can be challenging, though we highly encourage you not to get stuck on this and dwell too much on it. Another helpful tool you can use is the Shopify Business Name Generator to help you come up with something creative and original. Once you've come up with your name, ensuring a check that you can get the social media handles for it and do a search online to make sure that you're able to use the name that you created legally.
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You can do a quick Google search to make sure that there aren't any similar businesses using the same name. Don't stress about naming. But down the road, when you get to incorporation, there will be more steps to take. For now, your main goal is to choose a name that represents your business and lets it stand out amongst competitors. [MUSIC PLAYING]