3 Content Strategies that Provide Real Value

Course content (32 lessons)

A key component to any successful Instagram strategy is repetition and consistency.

In the video you’ll learn how to implement the following three content strategies to provide real value for your followers:

Strategy #1: Create a weekly content series

Example: Daniel Wellington’s ‘Pick of the Day’ is a part of their weekly content.

Strategy #2: Share inspirational messages and quotes that connect with your niche.

Strategy #3: Share user generated photos and product photos from customers. (Note that if you don’t have user generated customer photos yet, encourage your customers to share their photos! If you don’t have sales yet, simply skip this step for now).

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Your caption is also an important aspect of your content. Here are a few suggestions for CTA (calls to action) that you can share within your caption:

If it’s a long post, let your audience know to ‘Save now, read later’
Enter now to win
Do this tonight!
(For urgency): Limited time, don’t miss out
(Share reminders) – Remember to...
Tag a friend

[MUSIC PLAYING] The main thing that you want to constantly return to is that social media is a value exchange. It's critical that you provide real and true value to your followers. Put yourself in their shoes, and understand what they're looking for. A key component to any successful Instagram strategy is repetition and consistency. You don't want to pass the same thing every time, but you do want familiarity.
Let's start with the weekly content series. It's a great way to establish this rhythm with your audience. For example, for Drop Bottle, on Mondays, we might feature a new fruit combination or educate our audience on some of the health benefits of various fruits. On Wednesdays, maybe we'll repost a customer's post. These kind of weekly series tend to perform well over time, and it makes planning a lot easier.
An example of this you can see from the brand Daniel Wellington. They choose their "pick of the day" where they share an image from the customer. This is also a great strategy to celebrate your customer's purchase. Encourage your customer to tag your brand to be featured on your feed. And other content series idea can be more product-focused, perhaps customer content from around the world. Once you get enough people posting about your product, you can showcase their photos on your feed.
This might be tricky to start off with, so consider some other ways that you might be able to showcase the product in an entertaining way. You might want to share different contexts in which the products could be used. At this point, keep thinking about entertaining your audience and thinking about the value that you can deliver. Aside from the content series, inspirational messages perform very well. I'm not saying posting inspirational quote every day, but don't hesitate to participate in hashtag motivation Monday.
You can post an image of a quote that speaks to your audience. But I actually prefer to incorporate any sort of messaging into the caption and keep my images eye-catching as possible. Also, memes that connect the audience and cute animals work incredibly well. In general, don't limit your inspirational and motivational content to quotes or sayings. Find messages in your day-to-day. Explain to your followers what motivates you.
These are great ways to build an authentic brand and deliver an honest view into your brand and your life. Next up, let's look at another type of media altogether, video. [MUSIC PLAYING]

3 Content Strategies that Provide Real Value

Course content (32 lessons)

Overview

01 |How to Build An Engaged Following on Instagram

02 |How to Create Content that Converts Followers to Customers

03 |⌛ Halfway There... ⌛

04 |How to Create an Instagram Sales Funnel

05 |How to Make more Sales with Influencer Marketing

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