3 Keys to Hosting a Successful Instagram Live

Course content (32 lessons)

Going Live can be extremely valuable as it pushes a notification to every follower and creates a true authentic live connection between you and your audience.

Important Notes about Instagram Live:

Note that it’s extremely important to hold your camera horizontally for Instagram Lives so you don’t appear sideways to the viewer.
You can save your Instagram Live by pressing Save in the upper right corner. You’ll only be able to save the video though, not any of the live reactions. You may want to market this video by sharing it on YouTube if it’s an important product announcement or message.

Ideas for an Instagram Live content:

Behind the scenes of a product launch
Meet the team members (if you currently have a team)
If you’re a solo entrepreneur, share top five things your customers don’t know about you/your business journey
Share behind the scenes at a trade show or industry event
Share the launch of your store
If you have access and a relationship with a great customer, invite them on to share about why they love your product
Share promotions and flash sales

Remember to end with a call to action such as collecting email addresses, or inviting potential customers to act now and make a purchase to get a deal!

RESOURCES:

Oberlo Blog | The Definitive Guide to Instagram Live Video for Businesses

[MUSIC PLAYING] Going live to your followers and any social media platform can be intimidating, it may feel scary at first. But as you know as a business owner stepping outside your comfort zone is entirely normal. In this lesson I'm going to remove some of the unknowns for you so that you can take the first steps into Instagram Live. The key things that you need to remember when going live, is that you need a clear outline, you need confidence in what you're saying, and you need to think about your viewer.
When you start a Live Stream all your followers are notified but they may not join instantly, you don't want to communicate the key messages while people are still joining. For that reason, you'll want to messaging about how you're going to get started shortly, you need to keep them entertained while you wait for more people to join, give it 30 seconds or so let people join. As you begin your core message ensure that what you're going to talk about, are you announcing a brand new product, are you sharing your experience of the trade show you participating in?
Here are a few more examples of what you could use in Instagram Live full, a behind the scenes video of a product launch, behind the scenes on a company retreat of road trip, and industry made up or event. Think about product teases, shout out other great products your audience will like, and provide reviews about trips, food, or other experiences. Successful Live Streams is short and sweet and they have a goal, avoid rambling at all costs.
Explain to the viewer what they're saying and why it's significant. Always remember to answer why this is worth the time, and keep in mind people join and drop off throughout the Live Stream. So don't hesitate to repeat yourself about where you are, and what you're doing. Indicate your audience engaged throughout the Live Stream have a cold action. Here's an example, I might use if I were going live, "Hey everyone, Gretta here.
I'm really excited to bring you this brand new tape that we've developed. I honestly think it's my favorite one yet. At the end of this Live Stream, I'm going to show you how you can get a special pre-order in before we launch it, so stay tuned." Then I'd share the main messaging in my Live Stream Maybe I'd get someone on my team to share the ingredients and how we go about creating a new tea, afterwards I'd bring it back to the main code action. "Alright everyone, if you want to pre-order your tea before anyone else, I've added a link in our Instagram bio the next 30 minutes.
You can order there with a 15% discount. Thanks for tuning in." Going live can be extremely valuable as it pushes a live notification to every follower and creates a true authentic live connection between you and your audience. Live is all about being authentic with your viewers so don't overproduce it, you don't need fancy lights or a tripod. You can hold your phone up as if you're taking a selfie that's OK and it works quite well.
So I heard this modules helped to generate some ideas around creating content on Instagram your traditional invade pass to a bread and butter. That's why you establish your brand and develop your emotional connection with your audience. Stories, highlights, in Instagram Live, will help you leverage the Instagram platform to create a more engaged audience where you can build your brand and drive traffic to your website. Now you're a certified Instagram master, we're going to shift gears and look at Instagram as a marketing and sales tool.
We're going to learn about how Instagram helps build your sales funnel and the framework you need to ensure your capturing every sound possible. [MUSIC PLAYING]

3 Keys to Hosting a Successful Instagram Live

Course content (32 lessons)

Overview

01 |How to Build An Engaged Following on Instagram

02 |How to Create Content that Converts Followers to Customers

03 |⌛ Halfway There... ⌛

04 |How to Create an Instagram Sales Funnel

05 |How to Make more Sales with Influencer Marketing

Important Notes about Instagram Live:

Ideas for an Instagram Live content:

RESOURCES: