Clarity is key when it comes to finding the right influencers for your business. You want to find influencers that your customers will trust. 92% of consumers trust recommendations from other people, or ‘word of mouth’ marketing, over brand content. To get to clarity on the right influencers for your business requires analyzing both hard and soft metrics from a potential influencer.
Watch and learn how to do this, with a behind-the-scenes look at Gretta’s personal Instagram account!
Steps to Finding the Right Influencers for Your Business:
To start, the most important factor when finding influencers to collaborate with, is audience affinity (how similar your audience is to
your desired audience).
Create a list of hard metrics and soft metrics to get clear on audience affinity.
Hard metrics are quantitative metrics like how many followers do they have? What’s the average number of likes they receive on a post? What’s the average number of comments they receive on a post?
Soft metrics are more qualitative and may be a bit more difficult to quantify. This includes feed aesthetic, tone of voice, is their images cohesive? Do they look like they put in time, effort and care for their feed? Do they have an emotional connection with their audience?
Example: If you are a vitamin brand you would be looking for influencers who are actively posting on health and wellbeing.
The Difference between Macro and Micro Influencers:
Macro influencers tend to have more than 100,000 followers. They are generally well-known, and highly visible, and they should generally be getting over 2,000 likes on a post.
Micro influencers have 100,000 followers or less.
Tool for Finding the Right Influencer and Working with Influencers:
👋 Hey!: Created by Gretta, Hey! is a platform that connects brands with the top social influencers around
the world. You can apply to join as a brand here.