How Does the Instagram Algorithm Work?
Course content (32 lessons)
Overview
01 |How to Build An Engaged Following on Instagram
02 |How to Create Content that Converts Followers to Customers
03 |ā Halfway There... ā
04 |How to Create an Instagram Sales Funnel
05 |How to Make more Sales with Influencer Marketing
āInstagram is always evolvingā
The Instagram algorithm decides the order of the posts that users see when theyāre scrolling through their feed. The Instagram algorithm is important to understand as it can make the difference between your content being discovered by ideal customers or not. The algorithm is always evolving, though as youāll learn in the video there are specific factors that affect it.
The 7 Factors that Affect the Instagram Algorithm:
- Engagement. This is a measure of how popular the post is in terms of likes, comments and shares.
- Relevancy. This is a measure of the categories of content you have interacted with.
- Relationships. Itās important to interact with accounts within your target audience. Instagram recognizes who you engage with and consequently displays your account to them more regularly.
- Timeliness. Consistency is paramount. Posting once daily is great but no more than twice a day. You want to stay relevant and top of mind without being annoying.
- Profile Searches. This is focused on which accounts you check most often.
- Direct Shares. How often you share and credit an image or video from another account.
- Time Spent. This is how much time you spend looking at other peopleās content. Or how often a customer is looking at your content.
RESOURCES:
- If youād like to keep up to date on algorithm changes, you can create a Google Alert for āInstagram Algorithm changesā or as suggested in the video, or when youāre scrolling through Instagram pay close attention to which content is getting the most engagement and being shared on the Instagram Explore Feed.