“After working with over 5,000 influencers, I can tell you it's so worth the effort.”

It’s time to discover the exciting world of influencer marketing! The truth is, if you’re not working with influencers on Instagram, you’re missing out on a huge opportunity. Influencers are becoming increasingly important as consumers trust brands less, tune out and block direct advertising more and have shorter attention spans.

In the video you’ll learn the dollar value that influencers can bring to your business, how influencer marketing lead to exponential sales and the most important relationship building opportunity that influencers provide.

The Benefits of Working with Influencers:

Influencers have the trust of an engaged audience
Influencers can create beautiful user generated content that you can use
Influencers can bring you exposure which can lead to more brand awareness and more exposure

RESOURCES:

Influencive | How to Make $1M in a Day With Gretta van Riel, Instagram Queen. In this article, learn the story of how a woman in Tasmania unlocked the power of Influencer marketing for Dropbottle.

GRETTA VAN RIEL: If you're not looking at the influences, you're missing out on a huge opportunity. This is one of the most important marketing techniques I've used to help skyrocket my sales overnight. At this, I knew I was onto something with influences when I started SkinnyMe Tea One of our earliest influences from Tasmania had about 1,000 followers. We didn't actually pay her or even give her free product. She was actually a customer who posted about the product because she loved it.
This ended up being our biggest day of sales at the time. So from that point on if I came across someone on social media who fit our brand, I'd screenshot them reach out, and send them free product. Influences can have a huge impact on your business. The current industry average shows that for every $1 invested in an influencer, $6.50 is generated in revenue. That's a huge return on investment.
This is definitely a marketing technique that's worth learning. In fact, I've spent hundreds of hours learning what works, and what doesn't when it comes to working with influences. After working with over 5,000 influences, I can tell you, it's so worth the effort. However, there's no magic button that you can press to handle all of your influences of marketing. So this does take time. I want to start by making sure that all on the same page here.
So what exactly is an influencer? An influencer is essentially a brand ambassador for your business. You can think of them like Instagram celebrities within their niche. They'll share your product with the audience in exchange for money, free product or experiences. So what's the number one reason to work with influences? Trust. Influences have the trust of the audience.
The built and engaged audience that will trust them and by what they promote. Another benefit of working with influences is the beautiful generated content that they'll create for you. Many of them actually work with the photographer to take their photos so that often well polished and thought out. You can right use this content in unexpected places like for social proof on your product page on your stool, or in a press kit.
Influences also bring you exposure. You'll see an increase in brand awareness, which can lead to more followers. As followers grow, there is a greater chance you'll see conversation and buzz around your brand. And from all of this, more sales. This is exactly why I started high because I understand the value of influences, and wanted to create a platform that combined all of my learnings and utilize them for other brands to be able to achieve the same results I have.
Now let's dive into the next lesson, and learn how to find the right influences for your business.

The Value of Influencers

Course content (32 lessons)

Overview

01 |How to Build An Engaged Following on Instagram

02 |How to Create Content that Converts Followers to Customers

03 |⌛ Halfway There... ⌛

04 |How to Create an Instagram Sales Funnel

05 |How to Make more Sales with Influencer Marketing

“After working with over 5,000 influencers, I can tell you it's so worth the effort.”

The Benefits of Working with Influencers:

RESOURCES: