How to Audit Your Instagram Page

Course content (32 lessons)

Whether you’re brand new to Instagram, or you’ve been on the platform for years, it’s important to take the time to audit and optimize your page to connect with new followers and be set up to make more sales.

Here’s what you’ll learn in this lesson:

How to set up your Instagram Business account
How to choose your Instagram handle
How to choose your profile photo
How to write your Instagram bio (the short sentence or two that introduces your company)
How to make your profile stand out on Instagram
How to choose the URL for your Instagram business page

👉 Recommended tools to optimize your Instagram profile:

Coming Soon app – This app will help you create a premium ‘Coming Soon’ page if you don’t yet have a Shopify store.
Clk.im – This tool helps you create short branded links, with powerful analytic capabilities, that you can add into your bio. Note that this is a paid app, so if you’re just starting out you can use Linktree or Bitly for free.

Examples of SEO friendly accounts:

Once you’ve audited and optimized your Instagram Business Account, you’re ready to start learning how to grow your business! Head to Module 1, or read through our Frequently Asked Questions if any questions about the course or Instagram are on your mind.

[MUSIC PLAYING] Let's do a quick audit of your Instagram profile page and make some changes. First of all, how do you choose your Instagram handle. It's important to know that there's a difference between a name and to handle and that can make a big difference in helping you be discovered by potential followers. Here's an example for my company Dropbottle. A handle is drop bottle. There as you can see, our name is Detox Water Bottle, which acts like Instagram ser.
So if someone is searching for the word detox or water bottle, we have a good chance of being found. It's also more descriptive ensuring visitors know exactly, what we do and who we are. Now we'll choose a profile photo. I recommend adding your logo. Another option is to add a fun image that represents your brand, like you can see here with dropbottle. For your buyer, I recommend you write a brand summary and your brand's main value proposition.
Think of it like this. What makes your product unique that would entice the customer to buy? And why should they trust you? Now the challenge is to say that in his few words as possible. In the resources section below, I've shared a few examples of different accounts where you can clearly say the value proposition. Stand out by using symbols and emojis as long as it fits with your brand. Keep in mind for end screens may vary in size.
So just because you space things out perfectly on your phone doesn't mean your profile will look the same on others. So next up-- what your URL should be add in the link section of your Instagram profile? You might be tempted to add your company website but I have recommendations that will work harder for you. To start-- I recommend that the link he ad goes to one of your best selling collections. If you need a business, go with your best guess, on what products will be your best sellers.
Another strategy I've used in the past is to incentivize followers to enter their email, so I can send them a free e-book or discount on my products. I did this using the Shopify coming soon theme to create a custom landing page. And other more advanced strategy is to add a link to your shoppable feed on your website. This is especially helpful with fashion brands. I'll be talking more about shoppable feed.
So if it doesn't make sense to you yet, it will soon. Also a paid option I love using is click them. It allows you to rate target people who have clicked on your link in the past. It's a bit more advanced. So unless you're well on your way with the Instagram marketing efforts, keep this in mind for the future. OK. Now we have your profile set up. No doubt you'll be learning a lot in this course. So I'm sure you'll come back to it and make more tweaks along the way.
Now that we've ready, we're going to dive in and learn the ins and outs of Instagram. The formatting on I encourage you to set up your Instagram business account right now or if it's already set up, take a look at it and make some tweaks to optimize for being found on Instagram and to help your customers know why they should buy from here. [MUSIC PLAYING]

How to Audit Your Instagram Page

Course content (32 lessons)

Overview

01 |How to Build An Engaged Following on Instagram

02 |How to Create Content that Converts Followers to Customers

03 |⌛ Halfway There... ⌛

04 |How to Create an Instagram Sales Funnel

05 |How to Make more Sales with Influencer Marketing

Here’s what you’ll learn in this lesson:

👉 Recommended tools to optimize your Instagram profile:

Examples of SEO friendly accounts: