Revenue: How to Use Shoppable Posts

Course content (32 lessons)

In this lesson we’re going to look at in-app purchasing. Watch to see a demo of how to set this up on your store!

Here’s an overview of the key aspects of revenue:

With the Instagram and Shopify collaboration, you can tag your products in your Instagram posts to create a seamless shopping experience for your customers
Note about tagging photos: while it’s tempting to tag products in every photo, this can come across a little too sales-y. You don’t want to scare people off. There’s no rule for how many you should post but keep the frequency to maybe a tagged product every 3 or 4 posts.

Learn more about selling on Instagram here.

Available countries for Selling on Instagram currently include: USA, United Kingdom, Canada, Australia, France, Germany, Spain, Italy, Brazil, Sweden, Netherlands, Argentina, Mexico, New Zealand, Switzerland, Puerto Rico, Ireland, South Africa, Belgium, Austria, Peru, Uruguay, Paraguay, Malta, Ecuador, Panama, Portugal, Poland, Greece, Cyprus, Denmark, Czech Republic, Romania, Norway, Hungary, Bulgaria, Croatia, Finland, Latvia, Lithuania, Slovenia, Luxembourg, Dominican Republic, and Belize. This list will continue to be updated which you can access here.

[MUSIC PLAYING] So far, we've been talking about Instagram primarily as a tool to build an audience, build trust, and establish your brand. Now's the time to learn how to generate revenue. First we're going to look at in-app purchasing. This is where followers or visitors can buy your products directly in the Instagram app without being redirected to a website. Here is a way to think of its value in a real world example. You're walking down your favorite shopping street.
You say all your favorite retail is displaying beautiful new items you're just dying to purchase. The problem is that all of the stores are locked. This is what the Instagram experience used to be like for people ready to purchase. They'd see a beautiful past, the product they always wanted. But then they'd have to navigate from your profile, click the link, navigate to your website, and purchase the product. Oftentimes, this resulted in people losing interest and possible sales disappearing.
That's no longer the case. Now the stores are unlocked. You can walk in and purchase the product immediately using shoppable posts. An integration between Shopify and Instagram means that you can tag your post the same way that you tag a person. Instagram shoppable posts are available in a number of countries. You can find out the full list in the [INAUDIBLE] section below.
After that, to be eligible, you need to have the Facebook channel installed on your Shopify store with an approved Facebook shop. Then you need to make sure your Instagram account is a business account. So pretty straightforward and easy to set up. Shoppable posts are a significant addition to your Instagram account. Essentially, Instagrams become your storefront, where you can invite people to browse and purchase when they're ready.
I've added shoppable posts to all of my shops, tagging products and making sure my most eager followers can buy on the spot. Keep in mind [? there ?] while it's tempting to tag products in every photo, this can come across a little too salesy. You don't want to scare people off. There's no rule for how many you should post. But keep the frequency to a tagged product every three or four posts. Instagram's primary function is audience building and developing brand trust, so the follower can become a customer when they're ready.
With shoppable posts, you're adding in the conversion step of the funnel. It's a path or way to make the most of your efforts on Instagram. [MUSIC PLAYING]

Revenue: How to Use Shoppable Posts

Course content (32 lessons)

Overview

01 |How to Build An Engaged Following on Instagram

02 |How to Create Content that Converts Followers to Customers

03 |⌛ Halfway There... ⌛

04 |How to Create an Instagram Sales Funnel

05 |How to Make more Sales with Influencer Marketing

Here’s an overview of the key aspects of revenue: