Business name generator

The 10-second business name creator

It takes years to create a great brand, but you can have a creative brand name in seconds. Shopify’s free naming brand generator lets you jump from naming your brand to securing the domain name, to starting your small business - all in a few clicks.

How to come up with a business name

Coming up with a cool startup name isn’t as easy as it seems. With every potential name having upsides and downsides, it’s easy to get stuck in a never-ending state of analysis. Sometimes, the name of your small business sticks out right away. But more often, it doesn’t.

If you need help creating a name for your small business, you’ve come to the right place. With Shopify’s brand name generator, you can come up with a list of potential brand-names in seconds, but how do you decide which one to choose? That depends on your brand.

Your name is the first thing customers recognize about your brand. The best products, perfect service, and engaging marketing will go a long way in building brand loyalty⁠—but it won’t be enough if your customers can’t remember your name.

A customer’s ability to recall your business name has a huge impact on how they view your business. Every inch of the marketing funnel, from attracting new customers to bringing back loyal ones, is tied to how quickly a potential customer remembers your name.

Your business name selection from the naming brand generator shouldn’t be made hastily. That’s not to say you should get stuck obsessing over the pros and cons of every option. You still need to make a decision before moving forward, but before you resign to picking a random name from a hat, it’s important to evaluate your names for branding potential.

Our business name creator will provide a ton of potential brand names and domains, but finding the name that works for your brand is up to you. Knowing what makes the best name isn’t always easy, but when you create a business name, here are some factors to keep in mind:

Clarity: Something that is simple, clear, and direct will be far more catchy easier for customers to recall. If customers don’t understand your brand initially, they’re less likely to remember it later on. Good brand names don’t require too much explanation.

Our online store name generator is designed with the simplicity of an effective brand in-mind. When using the shop name generator, you’ll be asked to describe your brand in one word. Is your brand funny or sincere?

Branding: Your name will be a blueprint for all the decisions you make when developing your brand down the road. Your logo, slogan, and value proposition can be changed, but it’s exceedingly hard to change your name without losing some of the strength of your online brand.

While it should be clear, it should also be adaptable to change. Names that are too topical, or directly reference a specific product could box you in later on. Make sure to evaluate your name ideas for company growth potential and entry into adjacent industries.

Uniqueness: Customers won’t remember a brand name if it isn’t distinct. Catchy branding is all about setting yourself apart from your competition and that starts with a cool, unique brand name. A startup brand name that grabs a customer’s attention will be remembered later on.

Availability: Last but not least, you need to make sure your brand name isn’t already taken. Setting aside the legal risks, another brand with your name (or something similar) can be confusing for customers and damaging to your online reputation.

This is true of your domain name as well. Your domain name should be as memorable as your name and easy to associate with your brand. When you’ve selected a name, make sure to claim a workable domain as soon as possible.

Fast and easy domain names from Shopify’s business name generator

When you use our company name generator, original and available domain names are auto-generated in seconds. Find the perfect domain name for your brand in just a few clicks.