Shopify Online store

All the features you want, none of the hassle

Shopify makes it easy to build and manage your online store

70+ professional themes

With themes created by world-renowned designers like Happy Cog, Clearleft, and Pixel Union, you'll love how your website looks on Shopify.

Browse the Shopify Theme Store 

Brand and customize your online store

Every template comes with its own intuitive settings so you can quickly and easily customize every facet of your storefront.

Mobile commerce ready

Your online Shopify store includes a built-in mobile commerce shopping cart. Your customers can browse and buy from your store using any mobile phone or tablet.

Edit HTML and CSS

You have full access to the HTML and CSS of your store, making it easy to customize every aspect of your website.

Work with an expert

You can work with one of our Shopify Experts to customize your store from the ground up.

Find a Shopify Expert 

Your own domain name

Use your own domain name, or purchase one through Shopify.

Full blogging platform

Publish and categorize articles, create lookbooks, encourage discussion, and moderate comments on your Shopify blog.

Web-based website builder

Host your entire website on Shopify. Your online store comes with a full-featured content management system.

Free SSL certificate

Every Shopify store includes a free 256-bit SSL certificate. All pages, content, credit card, and transaction information is protected by the same level of security used by banks.

Automatic carrier shipping rates

Receive automatic shipping rates from major shipping carriers like UPS, USPS, and FedEx.

Abandoned checkout recovery

Recover lost sales by automatically sending an email to prospective customers with a link to their abandoned shopping carts, encouraging them to complete their purchase.

100 payment gateways

From bitcoin to PayPal to iDEAL, Shopify integrates with over 100 external payment gateways from around the world.

Find a payment gateway in your country 

Flexible shipping rates

Set up shipping rates by fixed-price, tiered pricing, weight-based, and location-based rates.

Offer free shipping

Improve your average order size by offering free shipping to your customers. You can choose the price point at which free shipping applies.

Automatic taxes

Based on your location, Shopify will automatically handle major country and state tax rates.

Multiple languages

Your online store checkout comes in 50+ languages, and you can always translate your store's theme to suit your needs.

Customer profiles

Learn more about your customers and their shopping habits. Find their contact info and order history at a glance.

Dropshipping

Shopify integrates with apps like Ordoro, Inventory Source, and eCommHub, making it easy to set up your dropshipping business.

Customer accounts

Encourage repeat shopping by enabling customer account creation at checkout. Your customers can also check out as a guest without creating an account.

Refunds

Refund some or all of an order to the payment method used. Your inventory is updated automatically.

Customer groups

Categorize and export customer lists based on location, purchase history, and more.

Manage on the go

Use the Shopify app on your smartphone to update your store, manage inventory, fulfill orders, and contact a customer.

Email templates

Customize your automated store emails with the design and language you want.

Order fulfillment

Capture payments and fulfill orders right from your phone. Send shipping notifications from the post office.

Search engine optimized

Help potential customers find your store using search engines. Shopify supports SEO best practices like customizable H1, title, and meta tags.

Generated sitemap.xml

Your sitemap.xml is automatically generated with your products, webpages, and blog posts.

Product reviews

Engage your customers and encourage sales with the option to leave SEO-friendly product reviews on your website.

Discounts

Boost sales and customer loyalty by creating highly targeted discount codes and Buy One, Get One promotions right from the Shopify admin.

Learn more about discounts 

Sell on Facebook

Your Facebook fans can browse your products and make a purchase without leaving Facebook.

Gift cards

Your customers are able to purchase a gift card for someone from your store, or you can use gift cards as store credit.

Social media integration

All Shopify websites include social media integration, such as Pinterest, Instagram, Facebook, Twitter, and Tumblr.

Inventory management

Manage your entire inventory with Shopify. Track stock counts, and automatically stop selling products when inventory runs out.

Digital products

Customers can order and download your digital products right from your online store.

Product variations

Offer different variations of your products, such as multiple sizes, colors, materials, and more. Each variation can have its own price, SKU, weight, and inventory.

Import/Export

Import or export your products using CSV files, or one of Shopify's importer/exporter apps.

Product organization

Organize products by category, type, season, sale, and more. Use smart collections to automatically sort products based on vendor, price, and inventory level.

Unlimited products

There's no limit to the number or type of products you can sell in your online store.

Multiple images

Add multiple images for your products, so you can show off your product from all angles.

Video & 3D Support

Add, manage, and display video and 3D assets on product pages easily, all from your admin.

SEO product tags

Optimize your product pages for search engines with product specific meta tags, titles, and URL handles.

Subscriptions

Secure recurring revenue by offering subscriptions. Installing a Shopify-integrated subscription app ensures you can manage it all from one place.

Unlimited bandwidth

You'll never be charged based on the number of visitors or traffic to your store.

SSL certificate

Your online store includes a 256-bit SSL certificate to keep your customers' information and business data secure.

Email forwarding

When you buy a domain name with Shopify, you receive unlimited email forwarding. Create email addresses like info@yourstore.com.

Instant upgrades

All Shopify updates are automatic, so you'll receive the latest features immediately, without any hassle.

Level-1 PCI compliant

Shopify is level-1 PCI compliant, so you don't need to worry about the security of your customers' credit card data.

Dashboard

An actionable dashboard of your sales, orders, and traffic helps you make the right choices for your business.

Google Analytics

Google Analytics works with your online store, so you can track sales, visits, and referrals.

Product reports

Analyze and gain insight into your store's growth. See which products are selling—and which ones aren't.

Traffic/Referral reports

See where your visitors come from, and how they found your online store.

Export reports

Reports can be exported for further analysis in your favourite spreadsheet tool, or can be sent to your bookkeeper or accountant.

Order fulfillment

Fulfill one or multiple orders with just one click, making your daily order management a breeze.

All your data synced with Shopify

Your products, inventory, orders, and customers are automatically synced between the Shopify app and your online store.

Learn more about Mobile App 

Mobile dashboard

Quickly see items that need your attention, and track trends in your business.

Manage inventory

Add products, take a product photo, change a price, or manage inventory – all from your phone.

Email or call customers

Look up customer profiles and instantly reach out through email or phone.

Dedicated support team

The Shopify support team is available 24 hours a day, 7 days a week, by email, live chat, and phone.

Contact our support team 

Discussion forums

Get involved in our community discussion forums and take part in conversations about marketing, accounting, and more.

Visit the discussion forums 

Shopify Help Center

Find commonly asked questions, user guides, and tutorials in the Shopify Help Center.

Browse the Shopify Help Center 

Shopify Compass

Everything you need to know about selling online. You'll find ebooks, video series, webinars, and much more.

Visit Shopify Compass 

Shopify Experts

Work with a Shopify approved ecommerce designer, developer, or marketer who can help make your online store a huge success.

Find a Shopify Expert 

Start your business journey with Shopify

Try Shopify for free, and explore all the tools and services you need to start, run, and grow your business.