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One platform that lets you sell wherever your customers are—online, in‑person, and everywhere in‑between.

Featured merchant — Easy Tiger Goods

Custom online store

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Bring your products to life with an ecommerce website.

Learn about online store 
Desktop view of the drag-and-drop store builder in which a user scrolls through a preview of their online store. On the left-hand side of the screen is an editorial panel. The user clicks on a content block in the editorial panel and drags it to change the order of the items on the page. The user hides the editorial panel and considers the change.

70+ themes

Bring your brand to life with customizable, responsive themes.

Drag-and-drop store builder

Create your store without coding or design skills.

Custom domains

Bring your own or purchase one through Shopify.

Learn about online store 

“As a direct to consumer business, 100% of our sales is generated from our online Shopify store.”

Arden | Leonard & Church

Point of sale

Standout retail experiences

Elevate your in‑person selling.

Learn about Point of Sale 

Better shopping experiences

Offer customers personalized service, flexible shopping, and painless returns.

Easy-to-use software

Simplify store set up and staff training.

Unified back office

Use one tool to manage all your products, inventory, and customers—no matter how many places you sell from.

Learn about Point of Sale 

“Retail is our biggest channel and has proven to be a great launchpad that has allowed us to grow awareness of our brand and build our online presence.”

Catherine | SoYoung

Flexible Buy Button

Ecommerce anywhere

Transform any existing website or blog into an online store.

Learn about Buy Button 

Embedded products

Put your products where you want them, including on Squarespace and WordPress.

Secure checkout

Add a mobile friendly, secure checkout experience to your site.

Customizable button

Create a custom shopping experience for an existing website or blog.

Learn about Buy Button 

“Shopify let us build an ecommerce platform without having prior knowledge or allocating significant resources.”

Fred | Luca + Danni

Sales channels

Extend your reach

Get your products in front of more shoppers.

Learn about sales channels 

Social media

Grow your audience and sales by boosting awareness on social media networks like Instagram and Facebook.

Online marketplaces

Expand your reach and your business when you tap into the largest customer bases in the world like Amazon and eBay.

Learn about sales channels 

Learn more about selling online

  • From the Shopify app, tap Products.

    • Tap the product you want to sell.
    • Under Variants, tap the variant you want to sell.
    • From the variant details screen, set the Compare at price to the product's original price.
    • Set the Price of the product to your new sale price.
    • Tap Save.
    • Choose an ecommerce platform.
    • Customize the look and feel of your website.
    • Add products.
    • Set up backend processes for payments, inventory, and orders.
    • Launch your website.

  • The best online selling platform is Shopify. Other great online selling platforms include:

    • BigCommerce
    • Wix
    • Squarespace
    • WooCommerce
    • OpenCart
    • Big Cartel
    • Volusion

  • You can sell products online via your own ecommerce store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, on social media, and wholesale.