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Why your business needs a custom domain name

Establish your brand

A domain name gives your business credibility and tells customers you're here to stay.

Rank higher in search

Having a domain name related to your industry can help you rank higher for similar keywords.

Stay top of mind

A unique domain name makes it easier for customers to remember you and find your business later.

Shopify makes it easy to manage your domain

Find the perfect domain name and a beautiful website to match

Get a new domain from Shopify

Shopify makes it easy to buy and manage your custom domain. Configuration and setup are completely automated.

Set your primary domain

Choose a memorable domain name to use as the face of your business online.

Manage sub-domains

Manage email forwarding, renew your domain names, and even remove domains from your store.

Add an international domain

Build a global brand from day one. Target customers in a specific country/region and boost your search engine ranking in international markets.

Get your domain

Use Shopify to create your online store

All the features you want, none of the hassle

  • Website builder and full-featured blog
  • 100+ international payment gateways
  • Unlimited bandwidth and products
  • Global tax and currency support
  • Search engine optimized
  • Gift cards and discount codes

Learn about all of the benefits of Shopify

View the feature list

Learn more about domains

  • A domain name, or URL, is your website's address. You can customize your domain name to your store. Domain names can end in .com, .org, .gov, and even more creative things like .co or .io. It's important to choose a domain name that's easy to remember and spell so customers can find you.

  • TLD is the abbreviation for top-level domain, which is the last section of your domain name. Many websites use .com as their TLD. However, as more sites enter the web, fewer domain names have become available at .com. And TLDs like .gov and .org are reserved for governments and organizations, respectively. Today, some ecommerce sites use TLDs like:

    • .com
    • .biz
    • .co
    • .io
    • .store
    • .name
    • .info
    • .net
  • If possible, choose a domain name that includes your brand or company name. Ideally, you’d go with, but that’s not always an option if someone else has already claimed that domain name. In that case, you might try using a different TLD or getting creative with your .com domain names. Drink brand Avec, for example, uses If you’re still stuck, you can use Shopify’s domain name generator, where you can enter your brand or ideal domain name to get ideas that are available.

  • You can buy a domain name directly through Shopify. Use the search bar above to find your desired domain name, then follow the steps to authorize and purchase it. When you buy a domain name through Shopify, configuration and setup are completely automated. You can also use email forwarding, manage subdomains, and add international domains.

  • Yes, you can move your website to a different domain if you want to change your URL. When you move your website to a different domain, it is important to follow SEO best practices to minimize loss of traffic. By redirecting the old domain to the new, live domain, you can signal to Google that the new domain is the home of the old domain's content.