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Product Photography for Ecommerce

Can I really take my own product photos?

Product Photography for Ecommerce

Can I really take my own product photos?

Course content (24 lessons)

Overview

Can I really take my own product photos?1:56

What equipment do I need for the course?2:09

01 |The Value of Perception

Do better photos sell more products?2:33

How do I create my brand identity?4:11

Why do I need to photograph my products on a white background?3:11

02 |Being Strategic about Photography

What lifestyle photos do I need to take for my business?5:06

What product on white photos do I need to take for my business?1:26

03 |New Business Owner on a Budget

How do I set up my studio?4:05

Smartphone Photography: Products on White (Beginner)10:19

Point and Shoot Camera: Products on White (Intermediate)11:07

DSLR Camera: Products on White (Advanced)29:24

How do I set up a branded shoot?6:13

How do I shoot with a model?9:53

Can I outsource photography on a budget?2:06

04 |Business Owner with a Marketing Budget

Is it time to hire a photographer?2:34

How do I find and hire a photographer?6:49

How do I scale my business with photography?1:18

05 |Increase Sales with Effective Photo Placements

How do I optimize my photos for SEO?3:19

Quickstart Guide to Get Started on Shopify4:27

How do I create an effective product page?4:00

Congratulations + Next Steps!0:30

Overview

Can I really take my own product photos?1:56

What equipment do I need for the course?2:09

01 |The Value of Perception

Do better photos sell more products?2:33

How do I create my brand identity?4:11

Why do I need to photograph my products on a white background?3:11

02 |Being Strategic about Photography

What lifestyle photos do I need to take for my business?5:06

What product on white photos do I need to take for my business?1:26

03 |New Business Owner on a Budget

How do I set up my studio?4:05

Smartphone Photography: Products on White (Beginner)10:19

Point and Shoot Camera: Products on White (Intermediate)11:07

DSLR Camera: Products on White (Advanced)29:24

How do I set up a branded shoot?6:13

How do I shoot with a model?9:53

Can I outsource photography on a budget?2:06

04 |Business Owner with a Marketing Budget

Is it time to hire a photographer?2:34

How do I find and hire a photographer?6:49

How do I scale my business with photography?1:18

05 |Increase Sales with Effective Photo Placements

How do I optimize my photos for SEO?3:19

Quickstart Guide to Get Started on Shopify4:27

How do I create an effective product page?4:00

Congratulations + Next Steps!0:30

Hi ! Welcome to the course!

In this course you will learn the step-by-step process to create beautiful product photography to help you grow your business.

Throughout the course you will also discover:

How to make more sales with DIY product photography
How to create your home studio without spending thousands of dollars on fancy equipment
How to choose the right photography equipment that works within your budget
How to increase sales with optimal photo placements on your Shopify store

Now head to the next lesson to get started! 📸

[MUSIC PLAYING] Welcome to the course. I'm Jeff Delacruz, CEO and co-founder of Products On White Photography. And for the last seven years, we specialized in photographing products for e-commerce websites just like yours. In my business, I've helped thousands of sellers get off to the right start. And prior to starting Products On White, I was a freelance commercial photographer for over a decade and spent time as both an educator teaching both beginners and experts about photography.
In this course, I'm going to teach you to create the fundamentals of beautiful product photography that will convert viewers into buyers for your business. To kick off the course, I want to get this question out of the way right up front. This is a question that I always hear from entrepreneurs. Can I really take my own product photos? The answer is absolutely. You're going to learn some simple techniques that anyone can use in this course to get your first product photos without getting into the really complicated stuff.
The goal of this course is not for you to become a trained professional photographer. And I believe there's a clear line between things that you could do and things that you should leave to the professionals. My goal is to teach you the photography skills that you can implement yourself and arm you with the skills to know when and how to hire a pro when the time comes. I'll also show you some strategies on how to use those photos to grow your business.
And at the end of this course, you'll also learn how to create a Shopify store with the photos you learned to take in this course. Today it's easier than ever to create your own business. The internet has opened the doors and made it accessible to anybody with a passion and an entrepreneurial spirit. Thanks for signing up for this course. Now let's head to the next section to get started. [MUSIC PLAYING]