0:00
[MUSIC PLAYING] It's time to create your plan for your photo shoot. When I think of planning a photo shoot, it essentially can be divided into two categories. There's your e-commerce listing images that are branded, and then there's your products on white images. We'll tackle branded images in this lesson. The branded images are telling the story about who the product is for, what it's about, and aiming to convince people that they can get value from your products.
0:29
Let's open up our Shopify demo template and start reviewing all the photos that we need. We're going to be building this in a free Shopify theme called Brooklyn. We're choosing this theme because it's one of Shopify's most popular themes, and it's also very photo-heavy. The business we're going to be creating in this course will be called Shopify Lifestyle. We're selling a variety of Shopify-branded beauty and apparel items.
0:54
We'll be going for a light and bright style of branding. So let's open up the shot list template right beside our demo page, so that we can just get a list of everything that we need. So let's go through the website placements, and start listing out all your photos. So you can see here on the left, we've got the Brooklyn theme open. And this is how it lands when you first enter the website.
1:17
We have two banner images just kind of built-in. So on the right-hand side, you can see our shot list, and these are all the lifestyle photos that we want to create. I'm imagining that for this home page image, we're going to want to create three different banner images for this slider here. The next column over is the size and the shape. I'm just going to put in there what size it is, because that's going to help me frame up my images when I'm taking photos or looking for images.
1:45
And then I have a little description of what I want it to be. And so this relates to my Pinterest board, and let's just pretend I created a Pinterest board called Banners, and I went on the website and started to look around for different things that kind of match this banner. So there's a couple of different ways that we can get these images for our website, and you can see that it's listed here on the side. We can hire somebody.
2:10
We can look in stock. Shopify has a free stock website called Burst, that we can access, or we can do it ourselves. And then I have a little location here. We'll talk more about this side of the shot list later, but right now, we're just going through and listing all our images. So let's go back to our theme here, and just kind of scroll down. We're going to need some images for these collection pages here.
2:34
And so these collections pages are going to be defined by what products we're selling. So I've divided my products into apparel, socks, hats, and sunglasses, and I've created inspiration Pinterest boards for each one of them. I'm going to fill them up with images of what I'm looking for, and I plan to do this in DIY, which I'll show you later on in this course. You can see here below, these are the products on white images.
3:00
I'll also talk about that in the next lesson. And then let's go to some of the other pages. So this is the Contact Us page. Notice there's a nice image there. I have an idea to maybe get a stock photo of a computer. And I've actually put a list of the URL that we can access later. And then the About Us page-- so I thought this might be cool to do a group photo of the whole team.
3:25
Maybe we'll take that later. So really, what you want to do, the whole idea is to go through your entire website, list out all the photos that you're looking to get, and really plan out your shoot. So we have a list of all your photos that need to be captured here, and all the basic information on the technical aspects of what you need to be, but we haven't really figured out the art direction piece yet.
3:49
This is the fun part, where you'll build out what you actually want to shoot, but I will also say that this is where things get challenging for entrepreneurs. You want to plan out a shoot that can be easily completed in one day. The columns to the right, the art direction, the photography, and the styling is all about production. And if the production is too complex, the shoot will either be impossible or wildly expensive to create.
4:12
Even if it's the most simple level, real lifestyle shoots with models and locations are highly expensive and complex to produce at a professional level. We'll talk more about lifestyle photo shoots with models and how to put something like that together in Module 4, when we talk about hiring photographers. I want to bring this up because this sort of request is a question that I field at least once a week from business owners.
4:35
In the next module, you'll learn some simple techniques about how to take branded photos. In Module 4, you'll learn how to get lifestyle photos to promote your products. Now that we have our shot list for the lifestyle shoot, we'll move on to the white background photos and list them all out. [MUSIC PLAYING]