Is it time to hire a photographer?

Course content (24 lessons)

If you’re interested in outsourcing the entire product photography process, watch and learn to see if investing in photography is right for your business (and how to do it).

Here are three reasons you could consider outsourcing:

#1: You have a product that’s making consistent sales, but you want more sales.

#2: You have a similar spin off product that you know is probably going to work.

#3: You can afford it. A normal marketing budget is around 9% of top line revenue.

RESOURCES:

Google Sheet Doc: Is it time to hire a photographer (A/B Test) Make a copy of this document and add your revenue into the columns to see if you will get an ROI on hiring a photographer.

👉 After deciding if you can afford to hire a photographer, head to the next lesson to learn where you can find quality, talented photographers in your area.

[MUSIC PLAYING] You've reached an exciting level in your business. You're making money. Not only are you making money, you're making consistent revenue and you have a marketing budget. So you can decide if you want to outsource your product photography. This lesson is dedicated to helping you make smarter business decisions. If you decide to outsource your photography, we're going to cover how to find and how to vet the perfect photographer for your brand.
First before spending your time and effort and money to find a photographer, we're going to logically decide if this makes sense to financially do so. Let's start with three high level reasons that might help you decide, if it's time to invest. Number one-- you have a product that's making consistent sales but you want more sales. Number two-- you have a similar spin off product that you know is probably going to work.
Or number three-- you can afford it. A normal marketing budget is around 9% of top line revenue. Here are reasons to stick with some DIY photography. Number one-- you're vetting a product for the first time and you're not sure, if it's going to do well or not? Or number two-- you haven't sold a single unit yet. And you're brand new to the market. Or number three-- you're just haven't even launched yet.
Let's face it. Starting a new business is not for the [? fainter ?] [? heart. ?] We've all seen the statistics about how most businesses fail. I've certainly had a few false starts in myself. Overall the important thing to remember is, if you choose to invest in photography, it's good to think about the return on investment, also known as ROI. For example, at my company [? Power ?] Photography, we charge around 30 to $40 an image depending on the volume.
You should see a positive return on investment from these photos over the lifetime of [? listing. ?] Considering how important these product photos actually are, can you really afford not to invest in them. Deciding if it's time for you to hire a photographer is ultimately a very personal decision. There are many factors for you to personally consider including money, time, and finding a photographer's work that inspires you to hire them.
This brings us to the next section. When you've made the decision to hire a photographer, where do you find them and how do you hire them? Head to the next lesson to discover, how to do this? [MUSIC PLAYING]

Is it time to hire a photographer?

Course content (24 lessons)

Overview

01 |The Value of Perception

02 |Being Strategic about Photography

03 |New Business Owner on a Budget

04 |Business Owner with a Marketing Budget

05 |Increase Sales with Effective Photo Placements

Here are three reasons you could consider outsourcing:

RESOURCES: