What equipment do I need for the course?

Course content (24 lessons)

Photography can get expensive pretty quickly when you start buying cameras, lenses, props and lights. We will help you keep your expenses to a minimum in this course.

Below you’ll see the checklist of the tools that are ideal to have for your shoot.

We recommend that you start with the equipment you have or can borrow, before buying. There’s no need to go out and buy a fancy camera on Day 1.

If you don’t have every item on the list below, that’s okay: start with what you own and start making small investments in tools as you grow.

👉 THE CHECKLIST:

✅A camera. You can use a smartphone, a point and shoot camera (also known as a compact camera), or a DSLR (digital single-lens reflex camera).

✅A tripod. Jeff’s recommendation for a basic tripod – available on Amazon

✅A white background. Bristol board or whiteboard from an art store works well.

✅A white bounce card. You can use one made of foam or a piece of white card stock

✅A black bounce card. This can be black bristol board or black card stock.

✅A table

✅Tape or sticky tack

✅A room with a window/natural light

✅A Shopify Store. If you haven’t yet started your business, you can learn more about getting started on Shopify for free.

✅A mood board (you can create with magazines or on Pinterest/Instagram/Google Keep)

✅Optional: Adobe Lightroom. This is the recommended app for edits and photography when you start Module 3.

[MUSIC PLAYING] Photography can get expensive pretty quickly when you start buying cameras, lenses, props, lights. But in this course, we're helping you keep the expenses to a minimum. Besides a camera, you can pretty much get everything on this list for around $30 to $40. Here's the equipment that I'll be using in this course. You can buy most of the stuff at a drugstore or dollar store near you.
A camera-- you can use a cell phone, a point-and-shoot camera, or a DSLR-- a tripod, a white background, a white bounce card-- you can use one made of foam or buy a white piece of Bristol board from the dollar store-- a table, some tape, and a room with a window. In this course, we're focused on taking photos on white and also branded images which I'll teach you more about.
As mentioned, for the camera you can use a high quality camera like a point-and-shoot or a DSLR or a camera on your phone. I recommend starting with whatever you've got on hand and just see how it looks. If you feel the urge to upgrade to a professional camera, I would recommend not spending that money yet as sometimes the cost of a camera can be more expensive than just hiring a professional. A challenge may be getting a tripod and it's not 100% necessary.
Though as you'll learn module 3, when I show you how to take photos, it's really helpful to stabilize the camera so that your photos are not blurry. Try it without one just to start and see how it goes. If your photos are blurry, you can get one for around $20 to $30. I do encourage you to be creative with finding the equipment that you need. Don't be afraid to borrow lenses and equipment from friends or family. If you're just starting out, you want to get these photos as cheaply as possible.
And if you're more established, in this course, you'll learn how to hire a professional instead of buying all that professional equipment. Now, let's head right to it. Head to module 1 where we'll learn why it's important to invest your time and money into beautiful photography. [MUSIC PLAYING]

What equipment do I need for the course?

Course content (24 lessons)

Overview

01 |The Value of Perception

02 |Being Strategic about Photography

03 |New Business Owner on a Budget

04 |Business Owner with a Marketing Budget

05 |Increase Sales with Effective Photo Placements

👉 THE CHECKLIST: