Sell t-shirts online

Start, run, and grow your t‑shirt business

Get the training, tools, and support you need to build the t-shirt business you’ve always wanted.

You’ve got the will, we’ve got the way

Free resources

Learn at your own pace with on-demand courses from Shopify Compass, and with other business owners on the Shopify Community forums. Find answers to your questions on the Shopify blog, or in our comprehensive guides.

Helpful tools

Use the drag-and-drop store builder to start a beautiful online t-shirt store without coding or design skills. Choose from over 70 customizable and responsive themes to build your unique business and brand.

Smart marketing

Drive traffic to your store using Shopify’s built-in SEO and blog tools. Promote your t-shirts with Google Smart Shopping campaigns, and build an audience using automated Facebook and Instagram ads.

Award-winning support

Connect with Shopify customer support over online chat, the phone, or email. Support is available 24/7, and can help with almost any challenge your t-shirt business encounters.

With you from first sale to full scale

Powerful apps

From email marketing to customer retention and print-on-demand services, the Shopify App Store has over 6,000 apps to add even more features and functionality to your t-shirt store.

Sell everywhere

Sell your t-shirts online, in-person, and wherever your customers are. Shopify connects to your choice of online sales channels and the Shopify POS app—so you can manage your business while selling everywhere.

Merchant testimonial

“Shopify does all the heavy lifting for our t‑shirt company. We get to focus on creating art and building our community.”
— Nick, StomaStoma

Scalable pricing plans

For businesses at every stage and size

Basic Shopify

Best for new businesses or online businesses new to in-person selling

$29per month

Shopify

Best for growing businesses with 1 retail store

$79per month

Advanced Shopify

Best for growing businesses with 2+ retail stores

$299per month

Learn more about selling t-shirts

  • It can cost anywhere from under $100 to more than $10,000 to start a t-shirt business. There are many business models you can use for your t-shirt business. A print on demand t-shirt business requires a smaller upfront investment than a custom-designed line of high-quality tees.

  • You can sell t-shirts online via your own store built with a platform like Shopify, on third-party marketplaces like Amazon and eBay, and on social media sites like Instagram and Facebook. You can also sell t-shirts wholesale to other businesses.

  • You can sell your shirt designs online or in-person. Online, you can sell your shirt designs directly to consumers through your own website or on a third-party marketplace. There are also marketplaces like Redbubble or Zazzle which specialize in creative industries and designs. You can also sell them at retail stores, markets, and other in-person events.

  • There’s a drastic range in how much money t-shirt businesses make. There is no ceiling when it comes to making money with your t-shirt business. If you want to invest a lot of time and effort into it, you can turn it into a 7-figure business like Jeb Matulich and Brian Wysong of Tumbleweed Texstyles.

Starting a different type of business?

Learn how Shopify can help you start, run, and grow your business—no matter what you sell.