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Copywriting

Illustration of a man with a dark complexion, writing product descriptions. Using sheet music as a metaphor we see an arrow pointing to a shopping cart in the right center of the drawing.

Copywriting

9 Ways to Write Product Descriptions that Inform and Persuade Your Customers

by Henneke Duistermaat
May 19, 2020

a coffee cup with "who?" written on it to represent an about us page story.

Copywriting

The Untapped Potential of About Us Pages (And How to Write Your Own)

by Braveen Kumar
May 7, 2020

Common copywriting mistakes.

Copywriting

Are These 6 Common Copywriting Mistakes Costing You Sales?

by Henneke Duistermaat
Mar 31, 2019

Copywriting

How Can I Share All My Product Details Without Being Too Wordy?

by Desirae Odjick
Jan 29, 2018

Organizing ecommerce copywriting research

Copywriting

Ecommerce Copywriting: How to Conduct Copy Research to Boost Sales

by Shanelle Mullin
Jun 15, 2017

Copywriting

While Supplies Last: How to Use Scarcity and Urgency to Increase Sales

by Corey Ferreira
Apr 10, 2017

Copywriting

4 Magic Words That Increase Sales

by Mark Hayes
Jan 9, 2013